YouTube Ads

With YouTube Ads you can reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.

With the platform, you can:

• Reach the people who matter to you
• Only pay when they watch your video ad
• See how you’re doing and how to improve

Key Features

• Get £100 free credit when you spend £25 on video ads
• Audience targeting methods let you define who you want to reach
• Content targeting methods let you define where you want your ads to show
• You only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad
• Get real-time insights about how people are responding to your video ads
• Only pay when interest is shown from an audience
• Put the story of your business in front of the people you want to reach
• It’s your call on how much you budget and how you decide to pay
• Get noticed with a high-quality video ad that fits your budget
• You get to choose just who sees your video ad

Key People

Debbie Weinstein – Vice President, YouTube & Video Global Solutions

Debbie works across Product, Marketing, and Sales to build customer solutions and drive revenue growth for YouTube and Google’s video products.

Numbers & Revenue

• 1.9 billion logged-in users visit YouTube every month
• 96 percent of 18- to 24-year-old American internet users use YouTube
• YouTube works in 80 different languages
• Only 15.8 percent of YouTube’s visitors are actually American
• YouTube is the 2nd most-visited website in existence, according to Alexa
• On average, people spend eight minutes and 41 seconds each day on YouTube
• 70 percent of views are on mobile

YouTube Ads Formats

YouTube Ads uses a range of formats for marketers and advertisers to drive traffic — this includes the following in the table below:

How To Set Up A Video YouTube Ad Campaign (Video)