Tatari

The Only Convergent TV Ad Platform

Tatari is a Convergent TV advertising platform that helps brands and agencies plan, launch, measure, and optimize advertising across CTV and linear TV in one unified system. It’s built for modern marketers who want TV to work with the same transparency, control, and ease of use they expect from digital channels.

Tatari’s Convergent TV platform helps marketers:

  • Plan and launch media across direct streaming, linear TV, and programmatic CTV from a single platform
  • Access premium TV inventory through direct publisher relationships, not just open programmatic supply
  • Clearly measure the incremental impact of TV on app installs, website traffic, and revenue
  • Optimize campaigns in near real time using performance-driven signals
  • Run TV with confidence, thanks to clear reporting on networks/publishers, placements, and creatives

Brands across mobile, direct-to-consumer, and digital-first categories—including Calm, Chime, and Rocket Money—use Tatari to scale TV as a measurable growth channel and improve performance across their broader marketing mix.

Tatari has been recognized as one of Business Insider’s Hottest Ad Tech Companies, AdExchanger’s Most Innovative TV AdTech, Digiday’s Best CTV Ad Platform, and MarTech Breakthrough’s Best CTV AdTech Platform.

Tatari Features

  • Convergent TV
  • Linear TV
  • CTV
  • Media Buying
  • Outcomes Measurement
  • Incrementality Measurement
  • Performance Optimization
  • Premium Inventory
  • Publisher Direct
  • Campaign Transparency
  • Self-Serve
  • Managed Service

Office Locations

New York

United States

Los Angeles

United States

San Francisco

United States

Tatari Data

Employees:300

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Tatari Info

Types:CTV Advertising
Ad Formats:-
Models:CTV
Trading Models:-
Tatari Insights

Tatari Reviews