The Indonesian app market is one of the fastest growing mobile economies in the world, with a large and expanding user base of over 200 million people. While average consumer spend is still relatively low, it is rising as the economy grows.
Smartphone users in the country spend a large amount of time on apps and games everyday, with one of the highest average daily internet usage. Young people in particular spend an inordinate amount of time on social media and video editing apps.
The vast majority of Indonesians use Android smartphones, with the operating system having a higher than 90 percent market share in the country. A growing list of Indonesian apps have gained popularity in the country, such as Gojek, Tokopedia and Traveloka.
The country has pushed network operators to quickly expand 4G and 5G coverage to all citizens, but there is still a large gap between those on the main islands and others on more remote islands.
We have collected data and statistics on the Indonesian mobile app market. Read on below to find out more.
Key Indonesia App Market Statistics
- The Indonesian app market generated $1 billion revenue in 2024, a 31.9% increase on the previous year
- The average Indonesian spent $5 on apps in 2024
- There are over 200 million Indonesian smartphone owners, accounting for 70% of the population
- TikTok was the top grossing app in Indonesia in 2024, with $55 million revenue
- There were 7.8 billion apps downloaded in Indonesia in 2024, an increase of 300 million
- The average Indonesian downloaded 39 apps in 2024
- TikTok was the most downloaded app in Indonesia in 2024, with 88 million downloads
- The average Indonesian spends over seven hours on the internet everyday
- Mobile is the preferred device to access the internet in Indonesia, accounting for 64% of usage
- The average cellular connection speed in Indonesia was 29Mbps
