Brazil has one of the fastest growing and largest app markets, which has seen impressive growth in the past few years. A growing list of homegrown players compete with international giants for a piece of this growing economy.
In terms of app usage, Brazil has one of the most active markets in the world, with people spending over nine hours on the internet. That market is the fourth largest in terms of downloads worldwide, and the largest by far in South America.
Increasingly, Brazil is emerging as a gaming powerhouse. It has the tenth-largest gaming market worldwide, with almost 50 percent of those games designed for mobile. Alongside that, apps such as NuBank and Pix are redefining the country as a leader in fintech, and products like iFood, Globoplay and MercadoPay are showing the quality of homegrown talent.
Work is underway to expand access to high-speed internet and ownership of smartphones. 5G coverage is now available in many cities in Brazil. This could speed up development of new apps which rely on 5G improved functionality and grow the market further.
We have collected data and statistics on the Brazil mobile app market. Read on below to find out more.
Key Brazil App Market Statistics
- The Brazilian app market generated $1.7 billion in 2024, up from $1.4 billion the year before
- Brazilians spent $11.6 on average on apps in 2024
- Brazil surpassed 150 million smartphone users in 2024
- The top grossing app in Brazil in 2024 was Google One, with $63 million revenue
- About 9.6 billion apps were downloaded by Brazilians in 2024, a second year of decline
- The average Brazilian downloaded about 63 apps in 2024
- Instagram was the most downloaded app in 2024, followed by Mercado Libre
- Brazilians spent on average over nine hours on the internet in 2024
- Over 60% of total internet consumption was performed on mobile in Brazil
- Brazilian cellular speeds have increased dramatically in 2024 to 80Mbps
