Google Statistics (2026)

Google is one of the most recognisable brands in the world, responsible for a suite of the most widely used applications in the world, including its eponymous search engine, Chrome, Gmail, Google Maps and YouTube.

The search engine was officially launched in 1998 by Larry Page and Sergey Brin, two PhD students at Stanford University who had been working on the project for two years.

Page and Brin met in 1995 and both worked on the Stanford the Stanford Digital Library Project, which aimed to create a single universal digital library. Page had also researched the importance of backlinks in his PhD thesis, and had created with Brin an algorithm to measure website importance and relevance, which would become PageRank.

The PageRank algorithm set Google apart from other search engines at the time, such as Yahoo, AltaVista and Excite.com, but in the first few years the company did not gain any meaningful market share. It even considered in 1999 selling Google to Excite.com for $1 million, which was rejected by Excite CEO George Bell.

The early 2000s saw Google’s market share increase, and during the dotcom bubble it was considered one of the best picks for technologies of the future. Yahoo offered Google $3 billion in 2002 to acquire the company, but by that point both Page and Brin had decided to remain independent and were starting to plan for an IPO, which would happen in 2004.

In 2006, Google made its first major acquisition of one year old video-sharing platform YouTube for $1.65 billion, considered an insane amount at the time due to YouTube’s audience size and the other competitors on the market. A year later, it acquired DoubleClick for $3.1 billion, which could be considered the most important acquisition Google has ever done, given it led to the search engine’s dominance in the digital advertising market.

By the late 2000s, Google had established itself as the lead search engine. The competition between Microsoft and Google on the web led to Google launching Chrome in 2008, which over the next five years ate at Microsoft’s Internet Explorer market share. Google also launched a social network, Google+, in 2010 to compete with Facebook. Even though it had some support amongst the photography community, it ultimately failed to catch on and was closed in 2019.

In 2015, Google reorganized as Alphabet, a holding company to better serve the interests of its many subsidiaries. Sundar Pichai became head of Google, while Page became head of Alphabet. In 2019, Pichai would take over as CEO of Alphabet, effectively taking over control of all operations.

Google has faced many threats over its two decades, but ChatGPT was the first where Google was uniquely on the defensive. ChatGPT has taken a considerable portion of Google’s search volume over the past two years, and has forced Google to pivot heavily into AI, launching products that it otherwise would’ve kept private, or in limited beta.

While it looks likely that search will continue on Google for a while, the new era of chatbots has led to many searches that would have started on Google instead happen on ChatGPT, Gemini, Claude, or any of the other generative AI chatbot services.

We have collected data and statistics on Google. Read on below to find out more.

Google Key Statistics

• Google made $349.8 billion revenue in 2024, an increase of $42.8 billion on 2023
• Google Search Ads is the primary way Google generates revenue. It reported $198 billion from this division in 2024
• Even though the US is smaller in terms of users, it is responsible for 48% of Google’s total revenue
• Google Cloud generated $43.2 billion revenue in 2024, and is the fastest growing segment of Alphabet
• Google reported over $100 billion net income in 2024, making it one of the largest companies by income in the world
• Google Search had over four billion users; it is the most popular app in the world
• Google Search averages over 10 billion searches per day
• Google Search had 82.3% market share in the search engine market
• About 78% of all Google searches are made on mobile

Google Overview

Google Revenue

Google generated close to $350 billion revenue in 2024, a 13.8% increase on the previous year.

Google revenue 2009 to 2024 ($bn)

Google revenue 2009 to 2024 ($bn)

Source: Company data

Google Revenue by Segment

Google makes 56% of its revenue through search ads, with another $30.3 billion from AdSense. Its cloud division is the fastest growing of all divisions broken out.

Google revenue by segment 2017 to 2024 ($bn)

Source: Company data

Google Revenue by Region

The United States contributes the most to Google’s revenue, responsible for 48% of total revenue in 2024.

Google revenue by region 2015 to 2024 ($bn)

Source: Company data

Google Cloud revenue

Google Cloud made $43.2 billion revenue in 2024, a 31.1% increase on the previous year.

Google Cloud revenue 2017 to 2024 ($bn)

Source: Company data

Google Net Income

Google generated over $100 billion net income in 2024, a 35.8% increase on the previous year.

Google net income 2009 to 2024 ($bn)

Source: Company data

Google Search Users

Over four billion people use Google Search worldwide. It is the most used internet service, with over one billion more users than YouTube and Facebook.

Google Search users 2006 to 2024 (bn)

Sources: Internet World Stats, Google, SimilarWeb

Google Search Daily Searchers

Google processed over 10 billion daily searches on average in 2024.

Google Search average daily searchers (mm)

Sources: Internet Live Stats, Google, Search Engine Land, Stanford University

Google Search Market Share

Google still holds over 80% of global search market share, with the vast majority of searches happening on the platform.

Search engine market share 2025 (%)

Google Search Lowest Market Share

Google is used by 2% of users in China, where it is blocked. In Russia, it has 21.6% market share, with Yandex the leading search engine in the country. In South Korea, Naver is an active competitor and many prefer that to Google.

Countries where Google has low market share (%)

Sources: krAsia, TechinAsia

Google Search Mobile Market Share

The vast majority of Google searches are on mobile, with mobile surpassing desktop in 2017.

Google Search mobile app usage 2011 to 2024 (%)

Google Apps Users

Google has four apps with over two billion active users and six with over one billion. It also has two of the most used apps in the world, Search and Chrome, which are the primary tools needed to access the web.

Google apps users 2024 (bn)

Source: Company data

Gmail Market Share

Gmail is the most popular email provider, although a majority of users access it through other portals such as Apple Mail, Outlook and other email apps.

Email provider market share 2024 (%)

Sources: Company data, CIRP, Radicati 

Google Chrome Market Share

Google Chrome has been the market leader since 2012, taking almost all market share from Microsoft in the early to mid-2010s.

Web browser market share 2009 to 2024 (%)

Google Maps Market Share

Google Maps is the market leader in the web mapping category, with Apple Maps the only real competitor. Waze, a Google subsidiary, is popular in the United States.

Web mapping app market share 2024 (%)

Sources: Forbes, Justin O’beirne

Google Pay Market Share

While Google Pay and Apple Pay are most popular in the West, they’re both dwarfed by the volume coming out of China. More than half of Google’s volume is from UPI in India.

Mobile payments global market share 2024 (%)

Sources: CFPB, eMarketer, McKinsey, NPCI, PBOC

Google Pay Transaction Volume

Google Pay had over $2 trillion transaction volume in India through the Unified Payment Interface, the primary way most people pay for things on mobile in the country.

Google Pay UPI transaction volume 2018 to 2024 ($bn)

Source: NCPI 

Google Workspace Customers

Google has 10 million subscribers to Workspace, both individual and business customers.

Google Workspace customers 2018 to 2024 (mm)

Source: Company data

Waymo Users

Waymo has been rapidly growing over the past year, increasing the number of weekly rides from 200,000 at the start of the year to 450,000 by the end.

Waymo average weekly riders 2024 to 2025 (K)

Source: Company data

Google Pixel Sales

Google sold 12 million Pixels in 2024, with sales ramping up over the past three years.

Google Pixel sales 2019 to 2024 (mm)

Sources: Counterpoint, Company data