Hinge is one of a new wave of apps that have marketed themselves as the anti-Tinder, with a focus on relationships over casual hookup culture. Its tagline, “the dating app designed to be deleted”, reinforces that focus on Hinge being go-between for singles to find partners.
When setting up a profile, Hinge lets users answers question cards that can be added to the profile. It recently added the ability to answer those questions with voice notes, which has become one of Hinge’s most popular features and a reason for its recent boost in usage.
Launched in 2012, the same year as Tinder, Hinge originally plugged into Facebook and let users list which friends they had crushes on. As the team built-out the app, the Facebook-plugin disappeared and it was refocused on long-term dating.
It wasn’t long before Match Group, the parent company of Tinder, Match.com, Plenty of Fish and a host of other dating apps, came knocking. In made its first investment in 2017, then upped it to 50 percent ownership of the company in 2018. In 2019, Match Group acquired the rest of the company.
Under Match’s stewardship, Hinge has grown from $8 million revenue in 2018 to $550 million in 2024. In the United States, it is now third place in online dating marketshare, behind Tinder and Bumble and is first in several European countries including the UK, Ireland, Sweden, Norway, and Denmark.
We have collected data and statistics on Hinge. Read on below to find out more. Want to gain more insights? Check out our dating app report.
Hinge Key Statistics
- Hinge generated $550 million revenue in 2024, a 38% year-on-year increase
- 30 million people use Hinge, 1.53 million pay for its premium services
- In the United States, Hinge has 18% marketshare in the dating app market
Dating App Report 2025
Want to learn more about the dating app industry? Our Dating App report includes app financials, market share, users, installs, demographics and industry benchmarks.
- Charts: 125
- Data Points: 1554
- Apps covered: 19
Hinge Overview
| Title | Title 1 |
|---|---|
| Launch date | February 2013 |
| HQ | Dallas, Texas |
| People | Justin McLeod (founder, CEO), Samuel Levy (COO) |
| Business type | Subsidiary |
| Owner | Match Group |
| Industry | Dating |
Hinge Revenue
Hinge’s revenue has accelerated in the past three years, increasing by 39% in the past year alone.
Hinge revenue 2019 to 2025 ($mm)
Hinge revenue 2017 to 2024 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2017 | 2 |
| 2018 | 8 |
| 2019 | 31 |
| 2020 | 90 |
| 2021 | 197 |
| 2022 | 284 |
| 2023 | 396 |
| 2024 | 550 |
Sources: Dating App Report, Match Group
Hinge Users
The majority of Hinge’s 28 million users are based in the US, where it has become a competitor to Tinder and Bumble.
Hinge users 2017 to 2024 (mm)
| Year | Users (mm) |
|---|---|
| 2017 | 2.4 |
| 2018 | 4 |
| 2019 | 8 |
| 2020 | 13 |
| 2021 | 20 |
| 2022 | 23 |
| 2023 | 28 |
| 2024 | 30 |
Sources: Dating App Report, Match Group
Hinge Paying Users
Hinge surpassed one million paying users in 2022 and added 400,000 in 2023.
Hinge paying users 2019 to 2024 (mm)
| Year | Users (mm) |
|---|---|
| 2019 | 0.2 |
| 2020 | 0.5 |
| 2021 | 0.8 |
| 2022 | 1.06 |
| 2023 | 1.44 |
| 2024 | 1.53 |
Source: Match Group
Social App Market Landscape
Dating apps are part of the wider social app market, this wider market is responsible for 10% of all app downloads. Hinge is one of the fastest growing apps in the dating app category. You can download this map as a PDF, which includes a landscape version for presentations.
Hinge US Market Share
Hinge is in third place in the US dating market, but is the fastest growing out of the big three.
Dating app market share in United States 2024 (%)
Want to learn more about dating apps? Check out the Dating App Report
Hinge FAQ
What percentage of Hinge users are in the US?
Around 50% of Hinge users are based in the US, the app’s largest market
What is Hinge’s revenue by region?
Hinge makes about 70% of its revenue from the US and 15% from the UK
What is Hinge’s market share in the US?
Hinge is the third most popular dating app in the US, behind Tinder and Bumble
