The User Acquisition Channel

Learn about new channels like TikTok, the nitty gritty of SKAdNetwork integration and Facebook Ads.

Ad quality is hurting retention and app revenue

Opening keynote announced for Business of Apps London

Want to speak at Business of Apps London?

How data-led advertisers turn views into cash

ConsultMyApp launches APPlyzer 26 with full Apple Ads auctions

ChatGPT and the future of app discovery

App market trends 2026: The year ahead according to experts

Beyond the duopoly: Why mobile OEM advertising is the ‘third pillar’ of 2026 growth strategy

Your essential guide to ASO success in 2026 is here

App User Acquisition Ecosystem 2026

Get ahead of app growth in 2026 at Business of Apps London

Demystifying the App Store

How Business of Apps covered the app economy in 2025

Connected TV’s performance moment and how to balance it with programmatic mobile

Making CTV work for UA: From exposure to install

How paid campaigns boost your ASO

PropellerAds automates performance marketing with three new optimization tools

How Top Apps Win on Snapchat: The Playbook for Sustainable Impact

How Top Apps Win on Snapchat: The Playbook for Sustainable Impact

User Acquisition (UA) Expansion: Unlocking Explosive Growth with New Distribution Channels

User Acquisition (UA) Expansion: Unlocking Explosive Growth with New Distribution Channels

Who Wants to Be a Marketeer?! Test Your Marketing Strategy Knowledge

Who Wants to Be a Marketeer?! Test Your Marketing Strategy Knowledge

Scaling Smarter: Leading Brands' Strategy for Multi-Market Growth

Scaling Smarter: Leading Brands’ Strategy for Multi-Market Growth

The Future of Paid Media: Using Agentic AI for Data-Driven Creative Success

The Future of Paid Media: Using Agentic AI for Data-Driven Creative Success

AI-Proof Your Business: 3 Growth Strategies That Stick No Matter What

AI-Proof Your Business: 3 Growth Strategies That Stick No Matter What

Celebrating twelve years of bringing the app industry together at Hotel Adlon

#251: Solving app growth complexity with AI with Eoin Hallahan, CRO at SplitMetrics

Business of Apps Berlin 2025 sets an attendance record and unpacks the future of app growth

5 Ways AI apps can use influencer marketing to scale

CTV powering mobile conversion

#250: CTV powering mobile conversion with Kaitlin Stebbins, Mobile Growth & Performance Media Lead at Samsung Ads

Black Friday and Cyber Monday 2025 predictions for performance marketers

AdQuantum launches the ultimate guide: Snapchat Best Practices for Creatives & User Acquisition for Apps & Games

Omio’s Norman Nielsen on how to prepare your company for the age of AI in marketing

CPPs and CSLs are the future of growth at scale on iOS and Android

Final call for Business of Apps Berlin tickets

CTV is entering the performance era

Most Meta campaigns fail due to bad targeting

AIBY Startup Studio debuts to back app creators with up to $10M

Beyond walled gardens: Unlocking new paths for UA

#249: “The Modern UA Funnel: From Acquisition to Unstoppable Retention” App Promotion Summit NYC panel

Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that

#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd

The CTV performance maturity gap

Beyond walled gardens: Unlocking new paths for UA

Beyond walled gardens: Unlocking new paths for UA

Lessons from building AI agents on structured data in programmatic advertising

How AdQuantum lowered CPA by 70% for a health & fitness app with web-to-web funnels

#245: The future of web-to-app funnels for app growth with Andrey Shakhtin, Founder & CEO of FunnelFox

Catherine Beattie on forecasting for success as Director of Programmatic at WeatherBug

The new economics of mobile ad personalization

The advertising window eCommerce apps are missing before shopping season

How push ads scaled eCommerce campaigns to $833k with consistent ROI