Most developers focus on getting more users — but ignore the one part of the funnel that affects every paid and organic channel: the app store page. In this App Talk interview, Sr. Director, Accounts & Client Services at Gummicube. Vivian Dang breaks down why most teams lose conversions long before install, and how simple ASO changes can dramatically improve performance.
Vivian explains the biggest mistakes she sees across app teams: not using custom product pages or custom store listings, failing to tailor creatives to traffic sources, overlooking in-app events, and treating A/B testing as an afterthought. She also shares how user behavior differs by channel, and why understanding those differences is essential for improving conversion rates.
You’ll learn how to:
• Diagnose drop-offs by breaking performance down per channel
• Tailor screenshots, icons, and metadata to each audience funnel
• Use custom product pages (iOS) and custom store listings (Google Play) effectively
• Re-engage users with app events and promotional content
• Run structured, continuous A/B tests across all store assets
• Measure correctly using install → impression (iOS) and acquisition → visit (Google Play)
• Prioritize quick wins by analyzing data first and setting up targeted pages
If you’re launching, scaling, or optimizing an app, this conversation gives you a full blueprint for improving conversion rates and getting more value from every dollar you spend on user acquisition.
