App growth is getting harder — fragmented data, shifting privacy rules, siloed tools, and constant pressure to grow profitably 📉📈
In this App Talk interview, Eoin Hallahan, CRO at SplitMetrics (https://www.linkedin.com/in/eoin-t-hallahan/), breaks down why mobile teams need a new way of working and how AI purpose-built for UA and ASO is transforming the speed and quality of decisions.
Eoin explains how UA and ASO teams are navigating volatility, why generic AI tools fall short for mobile marketers, and how SplitMetrics Iris (https://splitmetrics.com/blog/apple-ads-ai-research-agent/) delivers instant, trustworthy insights across millions of keywords and real App Store signals.
He also shares real-world examples from Flow and NordVPN to show how faster decision cycles lead to stronger results in the app stores. If you want to understand how AI, expert services, and smarter tooling are reshaping modern app growth, this conversation delivers clarity and direction for 2025 and beyond 🚀
