CTV is no longer just a brand channel — it’s becoming a real performance driver for mobile marketers 📱📺
In this App Talk interview, Kaitlin Stebbins (Mobile Growth & Performance Media, Samsung Ads https://www.linkedin.com/in/kaitlin-griffin-stebbins/) breaks down how connected TV is reshaping mobile acquisition, in-app outcomes, and the way app growth teams think about diversification.
Kaitlin shares why CTV’s audience, data signals, and measurement capabilities are giving marketers a new edge, how Samsung Ads (https://www.samsung.com/us/business/samsungads/) works with MMPs to map CTV exposure to real mobile conversions, and why 2026 will be the year CTV enters every serious UA mix 🚀
