Why Every Marketer Needs to Rethink CRM Now

CRM is no longer just about newsletters and promotions—it’s now the backbone of successful app marketing. In this episode of App Talks, Peggy Anne Salz sits down with Karan Tibdewal, Founder of LTV Labs and the industry’s go-to CRM Guy, to discuss the evolution of lifecycle marketing, the shift toward full-funnel engagement, and the essential tools marketers need to stay ahead. Learn how to break down data silos, optimize customer journeys, and future-proof your CRM strategy in a privacy-first world.