Retargeting Is Making A Comeback: Why It Matters Now

Just like a marathon, winning in mobile marketing today demands strategy, stamina, and a steady pace. Pan Katsukis, Founder & CEO of Remerge and an avid marathoner, joins host Peggy Anne Salz on App Talks to explore the tools and techniques marketers need to go the distance. He breaks down the resurgence of retargeting, the impact of privacy changes, and why audience segmentation still drives growth. Discover how to re-engage users without traditional IDs, maximize profitability, and sidestep common pitfalls—listen in now!