User Acquisition Videos

Learn about new channels like TikTok, the nitty gritty of SKAdNetwork integration and Facebook Ads.

User Acquisition (UA) Expansion: Unlocking Explosive Growth with New Distribution Channels
00:34:35
User Acquisition (UA) Expansion: Unlocking Explosive Growth with New Distribution Channels
User Acquisition Videos
Who Wants to Be a Marketeer?! Test Your Marketing Strategy Knowledge
00:27:45
Who Wants to Be a Marketeer?! Test Your Marketing Strategy Knowledge
User Acquisition Videos
How Top Apps Win on Snapchat: The Playbook for Sustainable Impact
00:30:36
How Top Apps Win on Snapchat: The Playbook for Sustainable Impact
User Acquisition Videos
The Future of Paid Media: Using Agentic AI for Data-Driven Creative Success
00:26:10
The Future of Paid Media: Using Agentic AI for Data-Driven Creative Success
User Acquisition Videos
Signal Optimization Playbook: Feeding Ad Platforms for Lower CAC
00:22:26
Signal Optimization Playbook: Feeding Ad Platforms for Lower CAC
User Acquisition Videos
Scaling Smarter: Leading Brands' Strategy for Multi-Market Growth
00:31:37
Scaling Smarter: Leading Brands’ Strategy for Multi-Market Growth
User Acquisition Videos
AI-Proof Your Business: 3 Growth Strategies That Stick No Matter What
00:31:12
AI-Proof Your Business: 3 Growth Strategies That Stick No Matter What
User Acquisition Videos
MMM for App Growth in 2025: 3 Reasons You Need It
00:25:26
MMM for App Growth in 2025: 3 Reasons You Need It
User Acquisition Videos
Data-Driven Creative: From Idea to Conversion
00:34:39
Data-Driven Creative: From Idea to Conversion
User Acquisition Videos
App Growth & AI: Understanding the Potential & Limits
00:28:21
App Growth & AI: Understanding the Potential & Limits
User Acquisition Videos
Beyond Clicks: Measuring True Video Ad Engagement
00:24:37
Beyond Clicks: Measuring True Video Ad Engagement
User Acquisition Videos
Proving What Works: Incrementality in a Shifting Landscape
00:15:34
Proving What Works: Incrementality in a Shifting Landscape
User Acquisition Videos
User Acquisition in 2025
00:42:37
User Acquisition in 2025
User Acquisition Videos
Fireside Chat: Maximizing Performance and Growth
00:26:08
Fireside Chat: Maximizing Performance and Growth
User Acquisition Videos
Analytics and Marketing: A Winning Combination
00:30:57
Analytics and Marketing: A Winning Combination
User Acquisition Videos
The AI-Powered Creative Revolution
00:44:41
The AI-Powered Creative Revolution
User Acquisition Videos
How Babbel & Wooga Mastered App User Acquisition
00:39:17
How Babbel & Wooga Mastered App User Acquisition
User Acquisition Videos
Beyond 2024: Innovative User Acquisition Strategies
00:42:15
Beyond 2024: Innovative User Acquisition Strategies
User Acquisition Videos
Ways in Which Online Communities Fuel User Growth
00:31:42
Ways in Which Online Communities Fuel User Growth
User Acquisition Videos
Unlocking Growth Through Marketing Mix Modelling
00:27:32
Unlocking Growth Through Marketing Mix Modelling
User Acquisition Videos
Effective Practices for High-Performing AdAttributionKit (SKAN) Campaigns
00:20:12
Effective Practices for High-Performing AdAttributionKit (SKAN) Campaigns
User Acquisition Videos
Building Creatives in a Regulated Sector
00:12:33
Building Creatives in a Regulated Sector
User Acquisition Videos
Panel: Changing Views for Measuring for Success in the Privacy-First Era
00:29:58
Panel: Changing Views for Measuring for Success in the Privacy-First Era
User Acquisition Videos
Web-to-App Funnel: Its Potential and Strengths for Growth Management
00:12:56
Web-to-App Funnel: Its Potential and Strengths for Growth Management
User Acquisition Videos
UA in 2024
00:39:25
UA in 2024
User Acquisition Videos
Using Marketing Mix Modelling to Unlock Growth
00:26:08
Using Marketing Mix Modelling to Unlock Growth
User Acquisition Videos
The Creative Counterintelligence of the Team That Broke the Internet
00:32:12
The Creative Counterintelligence of the Team That Broke the Internet
User Acquisition Videos
A New Approach in UA: Concept to Reality
15:24
A New Approach in UA: Concept to Reality
User Acquisition Videos
How to Be Successful as an App Marketer in a Privacy-Centric World
33:24
How to Be Successful as an App Marketer in a Privacy-Centric World
User Acquisition Videos
Live Podcast Recording: Mobile User Acquisition Show
29:33
Live Podcast Recording: Mobile User Acquisition Show
User Acquisition Videos
Making the Most of TikTok
11:58
Making the Most of TikTok
User Acquisition Videos
Creating and Evaluating an Effective UA Roadmap
24:53
Creating and Evaluating an Effective UA Roadmap
User Acquisition Videos
SKAN 4 - Bridging the Gap Between Theory and Practice
38:25
SKAN 4 – Bridging the Gap Between Theory and Practice
User Acquisition Videos
Mobile App Growth Loops
32:35
Mobile App Growth Loops
User Acquisition Videos
Cracking the Code of an Effective Mobile Strategy
19:16
Cracking the Code of an Effective Mobile Strategy
User Acquisition Videos
Know Your App Campaigns' True Value
22:06
Know Your App Campaigns’ True Value
User Acquisition Videos
How Investing in Creatives Helped Paired Grow
14:29
How Investing in Creatives Helped Paired Grow
User Acquisition Videos
Web-to-app User Acquisition War Stories
14:55
Web-to-app User Acquisition War Stories
User Acquisition Videos
Rallying for Change How Collective Action Can Fix Bad Mobile Ads
24:48
Rallying for Change How Collective Action Can Fix Bad Mobile Ads
User Acquisition Videos
The Cross Platform Opportunity for Mobile Apps CTV Beyond
25:21
The Cross Platform Opportunity for Mobile Apps CTV Beyond
User Acquisition Videos
Strategic Analytics for App Growth
22:06
Strategic Analytics for App Growth
User Acquisition Videos
Rebuilding User Acquisition
40:09
Rebuilding User Acquisition
User Acquisition Videos
Fireside Chat: How to Optimize your UA Strategy and Nail your Creative Campaigns
16:12
Fireside Chat: How to Optimize your UA Strategy and Nail your Creative Campaigns
User Acquisition Videos
PANEL: Rebuilding User Acquisition
38:03
PANEL: Rebuilding User Acquisition
User Acquisition Videos
UA Strategies and Effective Ad Analysis
35:41
UA Strategies and Effective Ad Analysis
User Acquisition Videos
Developing a Successful Creative Strategy for Social Channels
34:18
Developing a Successful Creative Strategy for Social Channels
User Acquisition Videos
Using Influencers and Referrals to Grow Your App
34:03
Using Influencers and Referrals to Grow Your App
User Acquisition Videos
Leveraging Contextual Data for Performance Advertising
15:05
Leveraging Contextual Data for Performance Advertising
User Acquisition Videos
App Growth Via Mobile Marketing Despite a Downturn
23:21
App Growth Via Mobile Marketing Despite a Downturn
User Acquisition Videos
App Growth Strategies from Fabulous and HER
18:42
App Growth Strategies from Fabulous and HER
User Acquisition Videos
How to Generate Conversions in 15 Seconds
21:33
How to Generate Conversions in 15 Seconds
User Acquisition Videos
Recession-proof Mobile Marketing: How to Grow and Thrive
33:50
Recession-proof Mobile Marketing: How to Grow and Thrive
User Acquisition Videos
The New Status Quo, 1.5 Years Post ATT
52:26
The New Status Quo, 1.5 Years Post ATT
User Acquisition Videos
How In-app Retargeting Complements your User Acquisition Strategy
30:37
How In-app Retargeting Complements your User Acquisition Strategy
User Acquisition Videos
Scaling a Mobile App in the User Privacy Era
41:06
Scaling a Mobile App in the User Privacy Era
User Acquisition Videos
How to use TikTok to Drive User Acquisition
12:55
How to use TikTok to Drive User Acquisition
User Acquisition Videos
Mastering Your Paid User Acquisition Strategy
37:38
Mastering Your Paid User Acquisition Strategy
User Acquisition Videos
Leveraging Contextual Data for Performance Advertising
18:10
Leveraging Contextual Data for Performance Advertising
User Acquisition Videos
How to Build a User Acquisition Strategy that Converts
25:24
How to Build a User Acquisition Strategy that Converts
User Acquisition Videos
How to leverage assets to increase retention and engagement
39:32
How to leverage assets to increase retention and engagement
User Acquisition Videos
How iOS 14.5+ impacted Paid Ads Revenues
32:22
How iOS 14.5+ impacted Paid Ads Revenues
User Acquisition Videos
What is Return on Experience and how to measure it
25:02
What is Return on Experience and how to measure it
User Acquisition Videos
How to make Influencer Marketing more User Acquisition-friendly
23:14
How to make Influencer Marketing more User Acquisition-friendly
Influencer Videos,
User Acquisition Videos
Use Influencer Marketing to Increase User Acquisition.
21:39
Use Influencer Marketing to Increase User Acquisition.
User Acquisition Videos
Using Organic Channels and the "App First" Approach
38:54
Using Organic Channels and the “App First” Approach
User Acquisition Videos
The Effects of Creativity on Paid Social Content
31:45
The Effects of Creativity on Paid Social Content
User Acquisition Videos
Making Sense of the Post iOS15 World
22:46
Making Sense of the Post iOS15 World
User Acquisition Videos
Why are User Generated Content Ads Considered Money Well Spent?
35:01
Why are User Generated Content Ads Considered Money Well Spent?
User Acquisition Videos
Effective Marketing Strategies to Attract Most Valued Users
51:39
Effective Marketing Strategies to Attract Most Valued Users
User Acquisition Videos
Top Tips to Grow Using a New Ad Platform With HUAWEI Ads
31:49
Top Tips to Grow Using a New Ad Platform With HUAWEI Ads
User Acquisition Videos
Solutions to Influencer Campaigns Fails
28:46
Solutions to Influencer Campaigns Fails
Influencer Videos,
User Acquisition Videos