SEO for Mobile Apps: Driving Explosive Growth Beyond App Stores

While we understand that App Store Optimization (ASO) is distinctly different from traditional Search Engine Optimization (SEO) for websites, the latter holds a significant, often underutilized, key to mobile growth. This session, led by Ekaterina Gamsriegler, Head of Marketing & Growth at MyGroove, explores how apps can unlock a powerful new acquisition channel by strategically building organic visibility on the wider web. Ekaterina will move beyond theoretical concepts, sharing real-world examples and hard-won lessons learned from implementing targeted SEO initiatives that were specifically designed to drive mobile app downloads, rather than just general web traffic. You will gain actionable insights on bridging the gap between web discovery and mobile installation, using web SEO as a critical fuel source for sustainable app growth.