Moving beyond theoretical discussions, this session provides a practical roadmap for answering the critical question: How do you actually implement AI agents inside a modern marketing team?
Join André Ziller, Senior Online Marketing Manager at InnoGames, and Galina Schneider, VP of Customer Success at SplitMetrics, as they candidly compare their extensive AI journeys. They share years of learnings and experimentation, detailing the evolution from early agent prototypes to fully integrated AI helpers across core marketing functions: User Acquisition (UA), ASO, creative processes, localization, and analytics.
Expect a transparent look at what worked, what failed, and the essential steps required to build agent-based marketing operations that deliver meaningful and measurable business impact.
