Ready to add a new, profitable channel to your marketing portfolio?
In this essential session, Mariana Kuiken, Growth Marketing Team Lead at Zalando, shares the precise strategic groundwork her team uses to ensure new performance marketing channels launch successfully and scale efficiently.
Key areas covered:
The Foundational Elements: What infrastructure, data, and tracking must be in place first?
Experimentation Framework: Learn how Zalando designs, executes, and scales real-world tests.
Diversification Blueprint: Use a powerful case study of Zalando’s strategy to create your own successful channel diversification plan.
This is a must-watch for marketers and growth leaders looking to future-proof their acquisition strategy.
