Scaling Smarter: Leading Brands’ Strategy for Multi-Market Growth

In today’s hyper-competitive landscape, scaling growth requires more than just crossing physical borders—it demands a strategic shift in mindset. The rules of marketing have fundamentally changed, requiring brands to find fresh growth in established markets and smart expansion into new regions.

This must-watch panel features marketing leaders who are winning in 2025 by mastering the convergence of data, creativity, and technology.

Panelists include:

Karst Kortekaas, Director and Industry Lead of non-gaming EMEA Sales at Appier
Ting-Yi Wang, Senior Product Marketing Manager at Appier
Anastasiia Ivanova, Performance Marketing Manager at Omio
Maria Sycheva, User Acquisition Manager at Too Good To Go

What You Will Learn:

Modern Growth Complexities: Strategies for navigating new global marketing challenges.
Rethinking Creative: Adapting creative strategies for maximum global and local impact.
AI as a Bridge: How to use Artificial Intelligence to link global efficiency with crucial local relevance.
Winning Strategies: Best practices for channel diversification and meaningful audience connection.


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