For true scalability, apps must embrace engagement and retention as a holistic, full-funnel strategy.
Andy Carvell, CEO of Phiture, provides expert guidance on how to make this critical transition. This session focuses on the operational challenge of breaking down silos between your CRM, Product, and Performance teams, and leveraging unified first-party data to create seamless user journeys.
Learn the practical steps necessary to turn your lifecycle marketing efforts into the primary engine for sustained growth and impressive, long-term retention gains.
