Alex is the General Manager of AppHarbr, a popular ad quality tool for apps and the Best Tool Provider award winner at the 2025 Game Awards. He has an experience of over 15 years in the in-app advertising space.
In your own words, what’s your role in the app business right now?
Lead AppHarbr’s continuous growth & improvement.
How did you end up working in apps? / get started?
My passion for technology, innovation, fast-paced working environments, good people, and the ability to make a significant impact fast.
What are you most excited about in apps right now?
The fight against bad ad experiences which allows to keep users happier & safer, and empowers app publishers to improve their KPIs.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry?
It’s hard to come up with a list. I was fortunate to work with many exceptional individuals & professionals. I do my best to learn from everyone, and help everyone whenever I can.
What’s in your app tech stack?
Nothing fancy. Email, Slack, CRM, AI agents, internal tools, etc.
What do you like most about working in apps?
The people, the innovation, and the fast-paced ever-changing environment
What one thing would you change about the app industry/market? Where do you think there’s an opportunity for apps / or unmet needs?
Better ad quality. Find effective ways to complete get rid of bad ads from app altogether – auto-redirects, inappropriate content, unclosable fullscreen ads, etc.
If you weren’t working in apps what would you be doing?
Probably something related to sports. If not a professional athlete, then maybe sports media
iOS or Android?
Android.
What app(s) have been most useful to you over the last year?
Messaging apps, casual games, apps of service providers I use, trading apps, and social media
What’s on your Spotify / Music party playlist?
Die Antwoord, and hits from the 90’s & 00’s
Any Netflix/ TV show recommendations?
Rick and Morty; Love, Death & Robots
Is there anything else we should know about you?
Always happy to connect and help if I can
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