The productivity app market originated with the PC office suite, which has been the backbone of office work since the 1980s. With the shift to mobile, the sector has become lighter and more flexible, offering tools that can be accessed on the go and deliver immediate value to end users.
In 2024, productivity software generated more than $19 billion in revenue, according to our sector profile. That figure is expected to climb sharply with the rise of generative AI, cloud storage, and newer productivity platforms from companies such as Canva and Notion.
Office Suites
Productivity software most often comes packaged as an office suite, providing users with a single login and integrated tools for word processing, presentations, spreadsheets, and cloud storage. Microsoft 365 remains the enterprise standard, while Google has gained traction among both consumers and businesses with Google Drive and Workspace.
Word Processors
A core component of the office suite, word processors enable the creation of professional-quality documents. Microsoft Word continues to dominate in the workplace, but newer tools like Google Docs and Dropbox Paper emphasize cloud-based collaboration and integration with third-party apps.
Note Taking
Unlike word processors, note-taking apps are designed primarily for capturing ideas and information rather than producing polished documents. GoodNotes, Notability, and Obsidian make the process simple and engaging, while Notion, Evernote, and OneNote extend functionality with collaboration features and multimedia support.
Presentations
Presentation tools have long been used in the workplace to deliver project updates, pitch to clients, and train employees. Microsoft PowerPoint remains the market leader, with Google Slides and Apple Keynote as strong alternatives. Canva has entered the space with a wide range of ready-made styles and templates.
Spreadsheets
Spreadsheets have been slower to adapt to mobile than other office suite tools. Microsoft Excel still dominates, but Google Sheets has gained share with its web-first approach. Alternatives such as Airtable and Quip have introduced new ways of handling spreadsheets, databases, and structured data.
Cloud Storage
Rising storage demands from mobile users spurred the growth of cloud storage services, which allow files, photos, and backups to be stored online at low monthly costs. Dropbox and Box were early leaders, while MEGA differentiated on privacy and TeraBox attracted attention with one terabyte of free storage.
Email remains a cornerstone of productivity, led by Google, Microsoft, and Apple. Privacy-focused providers such as Proton Mail and Tuta offer encrypted communication, while Cleanfox, Spark, and Superhuman position themselves around improved productivity features like filters, spam detection, and AI-powered summarization.
Calendars
Digital calendars have existed for decades, but mobile-first players are reimagining the experience. TimeTree, Howbout, and FamilyWall emphasize shared scheduling for friends and families, while Supershift and Calendly target work-related use cases.
To-Do Lists
Breaking down tasks into simple lists remains one of the most effective productivity strategies. TickTick, Todoist, and Any.do combine task lists with calendars and collaboration features. Tappsk and Habitica go further, focusing on habit-building and gamification.
Generative AI
Generative AI is emerging as a major new category in productivity. It automates routine tasks, accelerates content creation, and enhances creativity. ChatGPT is the frontrunner, with competitors including Gemini, Grok, Claude, and Meta AI. Perplexity focuses more on search and real-time information, while Grammarly applies AI to grammar, clarity, and tone.
VPNs
Virtual Private Networks (VPNs) have become mainstream, enabling users to stream unavailable content, browse privately, and bypass national restrictions. NordVPN, ExpressVPN, and Surfshark dominate the space, while free-tier players such as Super Unlimited, CyberGhost, and Windscribe compete on accessibility.
Antivirus
Although less critical on mobile than on desktop, antivirus software still plays a role in preventing scams and malware. Avast, AVG, and Norton 360 have broadened into all-in-one security suites, adding VPNs, ad-blocking, and privacy features.
File Readers
Both app stores host hundreds of file reader apps. While Google and Apple offer built-in options, advanced users often turn to Adobe Acrobat Reader, CamScanner, and Notebloc Scanner for additional features.
Password Management
With phishing and data breaches on the rise, password managers generate and protect unique credentials. Bitwarden, 1Password, and LastPass are key players, while Proton Pass and NordPass emphasize strong encryption and privacy.
Authenticators
Authenticator apps add another layer of login security. Apple, Google, and Microsoft provide system-level solutions, while Safekey, Authy, and 2Stable cater to enterprise or specialist use cases.
Screen Time
Screen-time apps aim to reduce distraction by limiting usage of non-productive platforms. StayFree, Opal, and AppBlock restrict access to selected apps, while Forest and Focus Friend gamify self-control by rewarding time spent away from social media.
