On April 23rd, Business of Apps London will bring together 1,000+ senior leaders shaping the future of the app economy across growth, marketing, product, CRM, retention, and revenue.
Across seven content stages, the agenda will explore the ideas and strategies actually driving app growth in 2026 — from teams navigating AI adoption and privacy-first acquisition to those rethinking retention and monetisation models.
Our 2026 themes include:
- AI-powered growth engines: How teams are moving beyond automation to embed AI across creative, optimisation, and in-app experiences
- Retention redefined: Building durable growth through lifecycle strategy, personalisation, and long-term engagement
- Multi-channel user acquisition: What acquisition looks like in a privacy-first world; plus, measurement, attribution, and expansion beyond single-channel dependence
- Revenue innovation: New approaches to pricing, subscriptions, as well as app-to-web and web-to-app flows that unlock sustainable revenue growth
We’re inviting speakers to take part in:
- Short talks
- Panels
- Table Talks
- Boardroom discussions
- Workshops
If you’ve got a real story, tested framework, or hard-won lesson to share, we would love to hear from you.
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We are looking for practical, execution-led sessions from across the app ecosystem — from eCommerce and fintech to media, travel, and beyond.
