Gummicube has published a new downloadable guide designed to help app developers and marketers improve performance across the Apple App Store and Google Play, as competition for discovery continues to intensify.
The guide, titled ASO 101: Boost rankings and conversions, sets out the fundamentals of App Store Optimisation (ASO) and frames it as an increasingly essential lever for growth in a market now home to more than five million apps. With organic visibility under pressure, apps left unoptimised risk losing both rankings and installs over time.
Gummicube cites industry data suggesting that more than 65% of app downloads are driven by search, positioning keyword strategy and store listing relevance as central to acquisition. The guide is intended to provide a practical starting point for teams looking to build or refresh their ASO strategy, particularly as paid user acquisition costs rise and developers look for more sustainable channels.
The deck covers a range of optimisation tactics, including strategic keyword targeting to improve rankings, the use of app store creatives to increase conversion, and the deployment of In-App Events to engage new users and re-activate lapsed audiences.
It also explores how Custom Product Pages can be tailored to specific traffic sources, a growing focus area as marketers attempt to better match store experiences to user intent.
The guide is aimed at helping teams “take the guesswork out of ASO”, combining foundational concepts with actionable approaches to improve discoverability and install performance.
ASO 101: Boost rankings and conversions is now available to download directly from Business of Apps.
