If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take care of. Every new offer means rebuilding targeting, replicating bids, and trying not to miss anything in the process. Doing that manually sounds like a nightmare and even when you clearly know how to make it work, you don’t always have time for that.
And this is what inspired PropellerAds to develop three recent updates: Zone Groups, CTR-based campaign rules, and separate rates for different GEOs inside one campaign. Together, they’re designed to reduce manual work and make scaling more predictable.
Zone Groups: Save and re-use your best placements
Zone Groups let you bundle multiple ad placements into reusable sets: that might be entire sections of a publisher’s site, or specific slots spread across different websites.
Instead of hunting down the same high-performing zones every time, you:
- Save them as a Zone Group
- Apply that group to any new, similar campaign
- Update the group once, and push those changes across all linked campaigns
Key benefits of Zone Groups:
- Centralized control: Manage multiple placements as one unit instead of one by one
- Predictable performance: Build groups from zones with proven quality and volume
- Fewer errors: Standardized groups reduce missed or duplicated placements
For advertisers working across multiple projects, it turns “this worked last time” into an actual, reusable asset.
CTR-based rules: Let engagement drive your bids
Remember our Rule-Based Optimization feature? It helps you create the “if/then” rules for auto-optimization. For example, if you want to change bids or exclude zones depending on the Spend size, conversion number, or once other KPIs reach certain values. Now it gains a new function, you can create campaign rules based on CTR.
CTR is often the first sign that a creative + placement combo is resonating. Manually reacting to that signal in real time, however, is super-hard.
With CTR-based campaign rules, you can tell the system what to do when CTR crosses a threshold: the algorithm dynamically changes bids to attract more traffic or exclude under-performing zones. This turns CTR into an automation trigger instead of just a reporting metric.
What you gain with CTR-based rules:
- Budget protection: You can get rid of underperforming zones if they don’t meet your performance expectations
- Smarter testing: Strong engagement gets more budget automatically
- Efficiency at scale: Just one automated rule to help you deal with tons of manual work
Separate GEO rates in a single campaign
Anyone running multi-country campaigns knows that not all GEOs work the same: CPIs, CPAs, and competition can vary dramatically from one market to another. Our update allows you to set different bids for each country or group of countries within a single campaign, across all ad formats and bidding models. Instead of duplicating campaigns per GEO, you can run one clean campaign, set higher bids for top-performing markets and keep testing other GEOs at lower bids.
Benefits of separate GEO rates:
- Full control over ad spend per market
- Smarter optimization for each GEO’s ROI
- Easier scaling without campaign duplication
These three features were built with one goal in mind: help advertisers act on their data more efficiently. By turning proven zones, CTR signals, and GEO insights into reusable, automated tools, we aim to give advertisers more control, less friction, and a clearer path from testing to scale.
