REPLUG: Your Growth Partner in Mobile App Marketing
REPLUG is a multi-award-winning app marketing agency helping mobile-first startups and established brands launch, scale, and optimize their growth globally.
Founded in 2020 but built on 15+ years of expertise, we stand out for our strategic approach, transparent execution, and proven results across every stage of the app growth journey.
Our Expertise
- Growth Consulting → Martech setup, MMP/SKAN audits, onboarding and subscription optimization, and strategic scaling.
- Paid User Acquisition → ROI-driven campaigns across Meta, Google, Apple Search Ads, TikTok, Snap, programmatic, DSPs, SDK networks, and OEM on-device placements.
- App Store Optimization (ASO) → Metadata optimization, creative redesigns, A/B testing, and localized strategies to boost organic visibility.
- Retention & Mobile CRM → Lifecycle campaigns and engagement strategies that convert new users into loyal customers.
- Creative Studio → Performance-driven ad creatives, app store assets, and user-generated content tailored for conversion.
- Tracking & Analytics → Transparent data insights, MMP and SKAN 4.0 audits, and reporting dashboards.
Why Teams Choose REPLUG
- Beyond the Duopoly→ Access to untapped channels (OEM, programmatic, SDK networks) with cleaner, fraud-resistant traffic.
- Full-Service Growth Partner → A 360° approach, integrating Paid UA, ASO, creatives, analytics, and OEM into one strategy.
- Hands-On Expertise → Our co-founders and senior specialists work directly with clients.
- Proven Impact → From 1,200% visibility growth to scaling installs while hitting strict CPA targets.
Trusted by Global Brands
We’ve helped Bolt, MultiPolls, Intesa Sanpaolo, McDonald’s, Moncler, SuperPlay, Le Figaro, Axel Springer, Careem, FitnessAI, Momox, Mediaset, Podimo, Peek & Cloppenburg, PhotoSì, Winelivery, redBit Games, BuddyFit, and more accelerate their mobile growth.
Discover why teams of all sizes love working with us. Contact us today.
Join the ranks of companies scaling with REPLUG. Explore our success stories and contact us at hello@rplg.io to start your app growth journey.
Careers
Find out more about opportunities with REPLUG on our Careers page.
Awards
REPLUG Services
- Growth consulting
- App Store Optimization (ASO)
- Paid User Acquisition
- OEM On-Device Ads
- Retention & CRM
- Creative Studio
- Tracking & Analytics
Team
Luca Mastrorocco
Luca is an AdTech veteran with over 10 years of experience in the digital and mobile industry. He has led the commercial growth at a global level for some of the biggest AdTech companies in Europe. In 2020, he co-founded REPLUG, an award-winning and international mobile app marketing consulting agency.
Office Location
HEADQUARTERS
Oranienburger Straße, 23
Berlin 10178, DE
Germany
REPLUG Data
| Founded: | 2020 |
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| Employees: | 10-50 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
REPLUG Info
| Platforms: | iOS |
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| Types: | Agencies |
| Groups: | App Marketing, App Store Optimization, Apple Search Ads, Growth Marketing, OEM Advertising, TikTok Marketing, User Acquisition |
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Most Meta campaigns fail due to bad targeting Posted on November 12, 2025 by Nayden Tafradzhiyski To address this problem, REPLUG's Paid UA team built this 5-minute checklist to help marketers identify exactly what's breaking....
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Are TikTok Spark Ads worth it? Posted on February 23, 2023 Furthermore, we will focus on REPLUG's two TikTok Spark Ads campaigns and overall outcomes to show you what to expect in terms of KPIs,....
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Holistic and systematic approaches to scaling paid user acquisition in 2023 Posted on February 13, 2023 A holistic approach At REPLUG, we saw the importance of reconsidering the approach to paid user acquisition and app marketing....
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How we leveraged Custom Product Pages to improve the conversion rate of our paid acquisition campaigns Posted on January 25, 2023 While we anxiously wait to get CPPs for other channels, at REPLUG, we have been extensively using this functionality for our clients’ campaigns, gathering learnings....
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User-generated content benefits: A practical guide to creating a strategy for app marketing Posted on November 09, 2022 REPLUG Coca-Cola was one of the first companies to master this approach (followed by many others),....
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Mobile app user onboarding: how product efficiency meets marketing effectiveness Posted on July 27, 2022 ...app user onboarding and increasing overall opt-ins and engagement? Get in contact with Lorenzo Rossi, REPLUG Co-founder & Head of Growth, at lorenzo@rplg.
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Mastering Your Paid User Acquisition Strategy Lorenzo Rossi and Ekin Gür Sönmez of REPLUG conducted a session at APS Berlin about strategies to master your paid user acquisition approach
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Boosting App Engagement using Offline Events Luca and Lorenzo of Replug, delivered a talk about boosting app engagement using offline events
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#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry
REPLUG Reviews
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hello@rplg.io https://rplg.io/contact-us |
