App Radar is an AI-powered App Store Optimization (ASO) platform designed to help app developers, marketers, and agencies enhance their app’s visibility and drive organic growth. As part of the SplitMetrics ecosystem, App Radar offers a comprehensive suite of tools and services tailored to streamline ASO processes, gain market insights and improve app performance across global markets.
Key features
App Radar’s platform has a set of capabilities for app store optimization, including keyword research, competitor analysis, performance tracking, and many others, allowing users to enhance their app’s discoverability and attract more downloads.
Keyword intelligence
Find the best keywords and grow your app to the top of the search results.
✓ Database of 45M Keywords: Monitor keywords you’re already ranking for and discover new ones with our extensive, multilingual database.
✓ Structured Workflows: Utilize search volume and difficulty metrics to gauge the importance of your keywords and organize your backlog with tags.
✓ Visualization of progress: Track your rankings and keyword distribution improvements with near real-time charts and graphs.
Competitive Intelligence
Gain insights into competitors’ strategies, including keyword usage, creative assets, and localization tactics, to inform and refine your own ASO approach.
✓ App Timeline: See when and what changes competitors have made to their metadata assets and track their in-app events and A/B tests in one place.
✓ Keyword & Category Rankings: Identify the keywords your competitors rank for and compare your performance within the category.
✓ Creatives: View and download all screenshots and videos your competition uses to enhance your creative ideation process, mine new A/B testing ideas, and accelerate competitor analysis.
ASO Automations
Edit and optimize your store listings efficiently, automate repetitive tasks, all in one place with App Radar.
✓ Best Practice ASO Workflow: Edit and optimize your app store listings for various countries on a single page, and update metadata directly in App Radar without logging into Google Play Console or App Store Connect.
✓ AI-Powered Recommendations: Get custom recommendations to improve visibility based on store requirements.
✓ Summarized App Reviews: Receive AI-powered summaries of user feedback for any app,
providing valuable insights for product improvement and saving hours on market research.
Ratings & Review management
Enhance your customer-facing teams’ efficiency with automation and AI-generated replies.
✓ Improved Brand Image: Increase customer satisfaction by quickly responding to user reviews with personalized replies powered by GPT-4.
✓ Translations & Tags: Accurately translate, respond to, and tag reviews in multiple languages, or let AI handle it for you.
✓ Automated Workflow: Use automated AI Replies for the App Store and Google Play to manage your team’s response time easily and cost-effectively.
Analytics tracking
Consolidate key metrics in one platform, track your app’s impact, and make data-driven decisions that optimize growth and revenue.
✓ ASO Dashboard: Track key app metrics in real time with an overview of keyword rankings, impressions, ratings, and more, filtered globally or by country.
✓ Comprehensive reporting: Stay informed with regular updates on key metrics like keyword shifts, reviews, and featurings.
✓ Personalized ASO Score: Learn how to optimize your app in different countries with a personalized scoring system.
Mobile growth engine
In 2023, App Radar became a part of SplitMetrics, a global software company offering an ecosystem of products and services for mobile growth, including AI-powered solutions for Apple Ads management, mobile A/B testing, ASO and full cycle mobile marketing agency. Leverage the power of the mobile growth ecosystem to scale user acquisition, enhance efficiency, and make data-driven decisions with confidence. Our combined expertise and dedication empower you to achieve sustained growth and success in the competitive mobile app landscape.
Awards
App Radar Services
- App Store Optimization (ASO)
- Market Intelligence
- Keyword Intelligence
- Ratings & review management
- Smart AI-powered ASO suggestions
- App store listings editor
Team

Thomas Kriebernegg
Thomas Kriebernegg has spent over two decades in digital marketing, with more than 12 years dedicated to apps and mobile growth. As the founder of App Radar, he built one of the leading platforms for ASO and mobile marketing. After App Radar joined SplitMetrics in 2023, Thomas took the lead at SplitMetrics Agency, helping businesses maximize their app growth strategies. Having launched over 50 apps, he brings a wealth of industry expertise and hands-on experience in navigating the evolving mobile landscape.
Office Location
Lastenstraße 13a
Graz & 8020
Austria
App Radar Data
| Founded: | 2015 |
|---|---|
| Employees: | 11-50 |
| Revenues: | - |
| Social Presence: | 3k+ |
| Website Traffic: | 30,000 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
App Radar Info
| Platforms: | Android, iOS |
|---|---|
| Types: | App Ad Services, App Installs, App Localization |
| Groups: | App Marketing, App Store Optimization, App Stores |
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Food waste apps add 14 million new Android users Posted on April 01, 2022 by Nayden Tafradzhiyski ...million new Android users during the last 12 months, according to app marketing and analytics platform App Radar.
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How ratings and reviews affect consumers decision to download apps Posted on January 22, 2020 App Radar’s app marketing blog gives you more tips on how to best respond to reviews in the App Store,....
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How to effectively run Apple Search Ads for more app installs Posted on September 05, 2019 With the App Radar ASO and Search Ads Intelligence Tools, you can easily find the keywords your app is already....
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How to Increase Revenue with ASO & Product Onboarding Join Elena from App Radar and Tobias from Fastic to learn about how to increase revenue with ASO and product onboarding
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Combining App Store Optimization and Paid User Acquisition to drive app growth In this video, Thomas Kriebernegg, Managing Director and Co-Founder of App Radar, talked about strategies to drive app growth by combining ASO with paid user acquisition
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A Framework for Integrating ASO and Paid UA on the Road to Growth Sarah of Pupy Dog Training App and Thomas from App Radar discuss a framework for integrating App Store Optimization and paid user acquisition to drive growth
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#3: ASO and paid search synergy with CEO of App Radar, Thomas Kriebernegg Every app project starts with an idea or concept that translates into development, testing, and marketing
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