Z2A Digital

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At Z2A Digital, we think “from Z to A,” beginning with what truly matters: profitability and lifetime value. This mindset shapes every strategy we craft, helping mobile-first brands acquire and retain high-value users at scale.

Since 2019, we’ve grown from a boutique in Tel Aviv into a distributed powerhouse with teams across Israel, the US, Europe, India, China and Southeast Asia, operating as an extension of our partners’ user acquisition teams.

We bring deep expertise across key acquisition channels, including programmatic DSPs, SDK networks, search and social, native, offerwalls, and playtime rewards.

Brands we help grow

We partner with leaders across e-commerce, fintech, gaming, lifestyle, and more. Selected partners include Shein, Tiktok, Aliexpress, Kraken, and others, unlocking growth while maximizing ROAS.

What makes us different

AdEye proprietary tracking: our proprietary analytics unifies tracking, analysis, and action so we can scale winners faster and cut waste sooner.

Full-funnel, cross-market execution: from creative localization to geo-level media mix and purchase-driven optimization, we tailor strategy per market and per KPI.

A methodology built for ROAS: we start with collaborative brainstorming to define the scope, followed by integration setup and KPI alignment prior to a soft-launch test. From there, we conduct rigorous creative analysis, feed insights into AdEye for optimization, and continuously refine strategy based on results.

Our impact

Shein (Ecommerce): Built direct API integration and optimized cross-channel media to drive high-value new users. Delivered +13% new daily users and earned recognition as SHEIN’s #1 affiliate partner in quality.

TikTok (Social): Leveraged Impact to scale U.S. campaigns targeting real post-install actions and deeper engagement. Generated +250% revenue growth and +3,375% increase in earnings-per-action in just 3 months.

Our services

User acquisition: cross-channel app growth built around KPIs. We plan and run multi-channel campaigns optimizing to lower-funnel events for ROAS, retention, and scale.

Lead generation: performance-led, accountable lead flow. We target, qualify, and nurture high-intent prospects using a vetted publisher mix with transparent analytics from first click to conversion.

Paid search comparison: outcome-driven SEM that turns queries into revenue. We structure campaigns for efficiency, align to your KPIs, and provide clear reporting that shows exactly how spend translates into growth.

Jobs and Careers

Team

Raphael Green

Raphael Green has spent a decade in mobile user acquisition, blending deep technological expertise with a passion for scalable performance marketing. Z2A Digital was born from Raphi’s vision of a different kind of mobile advertising solution: one that puts transparency, technology, and tailored performance at its core.

Office Location

HEADQUARTERS

Yigal Alon St 94a

6789155, Tel Aviv

Israel