AppsFlyer

AppsFlyer Info

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  How Business of Apps covered the app economy in 2025 Posted on December 18, 2025 by Nayden Tafradzhiyski UA spend reached $78 billion globally, representing a 13% year-over-year increase, as reported by AppsFlyer.

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  The evolution of loyalty apps Posted on February 03, 2025
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  Adapt to thrive: How should app marketers be evolving? Posted on November 25, 2024 In late 2023, two-thirds (65%) of marketers surveyed by AppsFlyer had high hopes for 2024 budget growth, and our latest Performance Index show this optimism....
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  What Android marketers can learn from iOS apps to prepare for the privacy-driven future Posted on May 22, 2023

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  The Cross Platform Opportunity for Mobile Apps CTV Beyond Connected TV (CTV) viewership, engagement and advertising has been steadily rising in recent years and in the U
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  PANEL: App Growth Strategies 2023 Watch this video for a panel discussion about app growth strategies for 2023
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  The Future of Attribution AppsFlyer’s Mati Bochenczak discusses the prospects for mobile attribution in the future
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  What is Return on Experience and how to measure it We are introduced to return on experience, its advantages, and how to evaluate it by Laura Davis and Richard Earnshaw of AppsFlyer
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  How to navigate the maze of new Privacy Regulations and the Data Clean Room environment In this video, join Darren Elliott of AppsFlyer as he discusses how to navigate the maze of new privacy regulations and the data clean room environment which may allow you to build crucial market insights about your product

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  #234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel It’s been a couple of weeks since we wrapped up our App Promotion Summit London 2025
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  #229: “How top apps win at user acquisition” App Promotion Summit Berlin panel Good news – the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have
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  #228: “Data-driven strategies for UA” App Promotion Summit Berlin panel Another week – another bonus episode for you
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  #172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove
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  #170: "User Acquisition for Subscription Apps" App Promotion Summit San Francisco panel   This week we have a bonus episode for you

• Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers TL;DR Why Ramadan belongs on every brand calendar For millions, Ramadan is a sacred pillar of the Islamic calendar. It’s a time of spiritual reflection, prayer, and community. As daily rhythms slow and...
• Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth New to app measurement? Start here. (If you already work closely with app analytics, feel free to skip ahead to the next section of the guide.) Why app measurement is fundamentally different from web analytics...
• Ramadan in Southeast Asia & Pakistan – 2026 Edition Ramadan remains one of the most active moments for mobile marketing in Southeast Asia and Pakistan. The 2025 season revealed sharper execution, earlier campaign launches, and more disciplined spending...
• How Pret A Manger brews loyalty through smart app design (and what’s missing) TL;DR Pret’s app serves up loyalty perfection but leaves one dish unfinished Ever grabbed your morning coffee and wished you could skip the queue entirely? Pret A Manger’s app nails the loyalty...
• [Report] Ramadan in Southeast Asia & Pakistan – 2026 Edition The post [Report] Ramadan in Southeast Asia & Pakistan – 2026 Edition appeared first on AppsFlyer.

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