Persona.ly

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 2,8 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.

Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Persona.ly offers a programmatic & fully transparent service, from playable and dynamic creative generation to driving scale outside of traditional acquisition channels and providing actionable marketing insights.

Key features

User acquisition
User re-engagement
Programmatic for agencies
Accessing 60 data points before serving each impression
Integration with major SSPs, processing more than 2,8 Million in-app ad auctions per second
Full transparency
Dynamic creative generation

Office Locations

HEADQUARTERS

Meir Weisgal 2

Rehovot 7632605

Israel

Mumbai

India

San Francisco

United States

Beijing

China

Berlin

Germany

Seoul

South Korea

Jakarta

Indonesia

Persona.ly Data

Employees:	10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Persona.ly Info

Types:	DSPs, Mobile Ad Network, Retargeting
Ad Formats:	-
Models:	-
Trading Models:	-

Persona.ly News

App Growth Awards 2024 - Finalists Announced Posted on October 31, 2024 by Fiona McGregor ...Campaign Curve & Incubeta ANNA & Growthcurve GoMining & AdQuantum Pockit & Addesu Exness Go & Persona.

Persona.ly Insights

How Persona.ly doubled non-buyers CVR while scaling gross sales 5.7x for LightInTheBox eCommerce app Posted on September 20, 2023 Persona.
Unleashing the power of contextual bandits: Chaty case study Posted on May 17, 2023 This post was first published on persona.
The vicious cycle of click spamming Posted on February 09, 2023 This post was first posted on persona.
Ilyon’s Bubble Shooter™ Programmatic UA [case study] Posted on March 16, 2020 Persona.

Articles from the Persona.ly blog:

How We Outperformed ROAS D7 KPI by 4.8x Retargetting Users for Leniu Games’ I9: Inferno Nine MMORPG Download the PDF version of the case study We worked with Leniu Games to re-engage churned users for their top-grossing MMORPG game I9: Inferno Nine on Android. The game stands out for its engaging gameplay,...
How We Outperformed Re-Attribution Cost KPI by 25% for Nexon’s Mabinogi While Scaling 15x Download the PDF version of the case study We worked with Nexon to run a retargeting campaign for their top-grossing MMORPG gaming title Mabinogi Mobile (마비노기 모바일)...
Persona.ly Earns Top Rankings for Retargeting in the AppsFlyer Performance Index 2025 The 2025 AppsFlyer Performance Index is out, and we’re thrilled with the results: Persona.ly secured top-tier placements in iOS remarketing, including #2 in Gaming – North America and #11 in...
How Really Rewarded UA Platform Drove D30 Campaign Recoup for LevelApp’s Merge Dale Download the PDF version of the case study We worked with LevelApp to acquire engaged users for their Merge Dale: Farm Adventure app using our proprietary rewarded UA platform. Merge Dale is a casual merge...
How Really Rewarded UA Platform Drove D7 Recoup for Spark Games’ Candy Match – Dream Factory Download the PDF version of the case study We collaborated with Spark Games to acquire US-based users for their match-3 game, Candy Match – Dream Factory, using our proprietary Really Play-to-Earn...

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Persona.ly Reviews

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