Top In-App Advertising Platforms (2025)

In-app advertising platforms play a crucial role in helping app owners and marketers boost their revenue and enhance their app marketing campaigns.

Gaming, entertainment, social media, and subscription-based apps all drive substantial revenues from in-app advertising. By leveraging these platforms, app developers can efficiently monetize their user base.

As more users spend increased time on their devices, in-app advertising provides a targeted and measurable way to capture audience attention. This method allows for precise targeting, ensuring ads are shown to the most relevant users.

Consequently, it maximizes engagement and returns on investment for marketers. It’s a format that works both for app publishers and the advertisers who use them.

You will need support from the top in-app advertising platforms, however, to succeed. In partnership with such platforms, publishers and advertisers can produce impressive creatives and plan better strategies.

How can you connect with the top in-app advertising platforms and get the help you need?

In this guide, we’ll outline some of the benefits of in-app advertising. But we’ll also showcase a complete list of in-app advertising platforms that are ready to get you higher revenues from your campaigns.

What is in-app advertising?

In-app advertising is a mobile advertising strategy used to drive revenues by marketing on apps. By allowing advertisers to advertise their products and services to app users, app publishers drive revenues that ensure their apps stay free to download. Mobile advertisers who use this method often use pay-per-click strategies. And these help with targeting specific audiences.

Mobile advertising revenues are growing every year. And in 2022 and 2023 they’re expected to grow large enough to overtake desktop advertising as the most popular platform. In-app advertising forms a large percentage of this trend and is likely to continue to rise over time.

The best in-app advertising platforms

In-app advertising platforms are digital solutions that enable brands to display ads directly within mobile apps.

They connect advertisers looking to reach engaged mobile audiences with app developers seeking to monetise their apps. These platforms support a variety of ad formats — including banners, interstitials, native ads, rewarded videos, and more — seamlessly integrated into the user experience.

We’ve listed the best in-app advertising platforms below.

1. Jampp

Jampp is a DSP built for performance marketing, helping app businesses acquire new users and re-engage existing ones through programmatic advertising. The platform provides a suite of creative and measurement tools to maximise campaign impact.

Through automated creative testing, dynamic ad optimisation, and catalogue-based ad variations, Jampp enables the easy personalisation and scaling of creatives. Advanced reporting features, including incrementality measurement, also allow marketers to see the actual additional value generated by campaigns.

Overview

Jampp was founded in 2013 by Diego Meller and Martin Anazco. Their vision was to develop a programmatic ad solution specifically designed for mobile, leveraging data and automation to acquire high-value users at scale.

From its beginnings in Latin America, Jampp expanded globally and established itself as a recognised player in the mobile ad tech ecosystem.

Services

Jampp provides its customers with the following services:

• Creative and analytics solutions, including dynamic ad optimisation
• Programmatic user acquisition to attract high-value new app users
• App retargeting campaigns to re-engage and retain existing users

2. Perform[cb]

Perform[cb] is a performance marketing company that focuses on outcome-based customer acquisition. The company specialises in helping brands grow by delivering measurable results–such as app installs, sales, or leads–using a cost-per-action model where clients only pay for successful outcomes.

Utilising specialised tools and a broad network of affiliates and media partners, Perform executes highly targeted campaigns across digital channels. Their services include media buying, affiliate program management, and conversion optimisation, all aimed at scaling customer acquisition efficiently.

Overview

Perform[cb], founded initially as Clickbooth in 2002, is a performance marketing company focused on outcome-based customer acquisition. It was established by John Lemp, who envisioned creating a platform that allowed businesses to grow through measurable, results-driven advertising.

Under Lemp’s leadership, the company became known for pioneering cost-per-action (CPA) marketing strategies, where clients only pay for actual outcomes, such as leads, installations, or sales.

Services

Perform[cb] provides its customers with the following services:

• Connects brands with vetted affiliate partners to drive quality customer acquisition
• Designs and manages cost-per-action campaigns to acquire customers efficiently
• Align ad spend directly with advertising outcomes

3. Remerge 

Remerge is a mobile demand-side platform that specialises in in-app retargeting and helping mobile app businesses re-engage users through programmatic advertising.

At the time, few platforms were built solely for this purpose, and Remerge aimed to fill that gap by enabling advertisers to dynamically segment audiences and deliver personalised ads without the need for SDKs.

The platform uses real-time bidding and deep user insights to deliver high-performing retargeting campaigns across global inventory sources. The company serves major app-driven businesses across various industries, including gaming, eCommerce, and on-demand services.

Overview

Remerge was founded in 2014 in Berlin by Pan Katsukis, Benjamin Beivers, and Martin Karlsch (among others). Their goal was to develop a dedicated DSP focused on in-app retargeting, helping mobile advertisers re-engage users through programmatic ad delivery without overloading apps.

The company’s core vision is to enable transparent, scalable, and privacy-conscious mobile retargeting.

Services

Remerge provides its customers with the following services:

• Helps app marketers re-engage users through in-app retargeting
• Uses real-time bidding and dynamic audience segmentation
• Offers campaign measurement to ensure effective user acquisition

4. Hitapps 

Hitapps is a mobile ad and game development company specialising in performance marketing and real-time bidding. The company’s key strength lies in combining advertising expertise with in-app monetisation strategies.

The network partners with more than 50 top global brands and leverages programmatic bidding tools to optimise campaigns, often achieving measurable boosts in return on investment and user lifetime value.

Hitapps continues to expand its reach by integrating advanced data analytics and machine learning to enhance targeting precision and ad relevance. The network positions itself as a comprehensive partner for brands seeking scalable performance in the competitive mobile ad ecosystem.

Overview

Hitapps was founded in 2017 and launched its gaming division, Hitapps Games, gaining traction in casual and puzzle genres and achieving over 100 million downloads across its titles.

They’re known for being a team of highly motivated specialists who combine experience and best practices that deliver time and time again.

Services

Hitapps provides its customers with the following services:

• A/B testing and analytics to optimise frequency, timing, and format
• Integration of static, video, and interactive interstitials to balance user experience with monetisation
• Campaign optimisation, audience targeting, fraud detection, real-time bidding, and performance analytics

5. EvaDav

EvaDav is a global mobile ad network that provides a platform for publishers, app developers, and advertisers to buy and sell advertising inventory across mobile devices.

The platform focuses on providing mobile-first advertising solutions, offering a variety of ad formats, including banner ads, video ads, native ads, interstitials, and more.

Overview

EvaDav was founded by German Ovcharenko, who created the platform to provide an innovative mobile ad solution that connects mobile app developers and publishers with advertisers, allowing them to monetise their apps and sites effectively through different ad formats.

Since its launch, EvaDav has focused on offering a range of ad formats, such as interstitials, native ads, and video ads, and has expanded globally to support mobile-first marketing campaigns.

Services

EvaDav provides its customers with the following services:

• Offers a range of monetisation options for app developers and website owners
• Supports a variety of mobile ad formats
• Helps advertisers acquire high-quality users for their apps by running targeted user acquisition campaigns

6. Smadex

Smadex is a mobile-first programmatic DSP that helps advertisers and agencies run performance-driven and brand campaigns across mobile apps and mobile web. The platform emphasises transparency, privacy, and control, giving advertisers complete visibility into their campaigns and inventory.

Smadex also provides creative tools for building engaging ad experiences, robust reporting dashboards with detailed analytics, and support for privacy frameworks such as Apple’s SKAdNetwork.

Overview

Smadex was founded in 2011 in Barcelona, Spain, by Jordi de los Pinos. He set out to create a programmatic ad platform explicitly designed for the growing mobile market at a time when traditional ad tech solutions were not yet optimised.

Under the leadership of Jordi de los Pinos as CEO, Smadex has grown into an internationally recognised DSP.

Services

Smadex provides its customers with the following services:

• Creative and analytics solutions, including dynamic ad creation and real-time performance reporting
• Programmatic user acquisition campaigns across mobile, web, and CTV
• Mobile app retargeting to re-engage and retain existing users

7. Zoomd

Zoomd is a marketing tech and user acquisition platform that helps brands, app developers, and publishers manage and optimise their digital advertising in one place. A key strength of Zoomd lies in its automation and performance solutions.

The platform can automatically optimise campaigns, allocate budgets, and refine targeting to maximise ROI. It also supports influencer and creator-generated content strategies, providing brands with new ways to connect with audiences in authentic and engaging formats.

Overview

Ido Almany officially joined Zoomd as the company’s new CEO in March 2023, following a half-decade of leading American Express in Israel as its General Manager and the CEO of the local exclusive licensee, Premium Express LTD. Ido has a proven track record of achieving growth targets.

The vision was to unify campaign management across multiple channels into a single system, making it easier for brands and publishers to acquire users and scale their growth.

Services

Zoomd provides its customers with the following services:

• Campaigns leveraging authentic creator content
• Access to top ad networks
• Real-time performance insights

8. ResultAd

ResultAd is a leading Mobile Marketing Agency based in Indonesia, known for combining strong local insight with global expertise. The company helps clients and partners connect with the right audiences at the right time and place, leveraging more than 100 traffic sources across both app and web environments.

To enhance engagement, ResultAd produces a wide range of creative materials, including static and animated banners, video ads, user-generated content, and HTML5 ads. Performance is further strengthened by ResultAd’s proprietary AdTech platform, NeuronDSP, which ensures optimised delivery and measurable results.

Overview

ResultAd is a Jakarta-based mobile marketing agency recognised for its blend of local market expertise and global digital experience. The company helps brands and partners reach targeted audiences across more than 100 traffic sources on both app and web platforms.

ResultAd has established itself as a trusted partner for leading agencies and major brands in Indonesia and abroad.

Services

ResultAd provides its customers with the following services:

• Development of engaging ad materials, including static and animated banners, videos, UGC content, and HTML5/playable ads
• Delivery of high-quality traffic from 100 verified mobile and web sources to achieve measurable campaign results
• Optimisation and campaign management powered by NeuronDSP, ResultAd’s proprietary advertising technology platform

What do in-app advertising platforms do?

In-app advertising platforms enable app owners to monetise their apps by displaying ads to users within the app environment. These platforms offer sophisticated targeting options, ensuring that ads reach the most relevant audience, which enhances user engagement and increases revenue potential.

By integrating these platforms, app owners can maximise their earnings without compromising the user experience. For advertisers, in-app advertising platforms provide a powerful way to reach a highly engaged audience.

These platforms offer detailed analytics and reporting, allowing advertisers to measure the effectiveness of their campaigns and optimise them for better performance. As a result, advertisers can achieve higher returns on investment and drive more effective marketing campaigns within the app ecosystem.

In-app advertising platforms offer different services based on what both advertisers and publishers are looking to achieve. These can include the following:

Boost user acquisition

In-app advertising companies will work with advertisers to create targeted campaigns that increase the number of new users outside the usual social media and search channels.

End-to-end campaign management

From buying publisher inventory to approaching ad networks to handle compliance or legal requirements in different territories, in-app advertising companies will manage every programmatic aspect for you.

Creative content development

In-app advertising companies can develop exciting creative that supports sophisticated mobile in-app advertising campaigns. And those who use short-form video could expect to reach over 5 billion views when working with the right creative partner.

Campaign monitoring and dashboards

Many platforms offer real-time statistics that help to inform campaign management and strategy. Plus, they can work across the many rate and format variations to provide live data and monitoring.

What are the different types of in-app advertising platforms?

There’s a huge range of different types of in-app advertising platforms that can help you to run effective campaigns. So whether you’re an advertiser or publisher, here are a few options worth considering.

• DSPs: Demand-Side-Platforms sometimes draw on machine learning and AI to support advertisers with end-to-end campaign management.
• SSPs: Supply-Side-Platforms are bespoke tools suitable for publishers to source advertisers to take up their app inventory.
• Mobile ad networks: Mobile ad networks can connect with billions of users and platforms around the world.
• Online advertising platforms: These can offer a complete package of support for both advertisers and publishers, supporting them to match their needs through ad networks.
• Ad-engine-as-a-service and Saas-based: Software-as-a-Service platforms give advertisers and publishers the chance to manage campaigns and support their own growth.

Why should you work with in-app advertising platforms?

In-app advertising can bring a huge number of rewards. But achieving success can be complex. With a huge variety of rates, ad formats, and apps to advertise on, advertisers and publishers need to devise creative strategies and conduct A/B testing to check that they’ve worked.

And this is where finding and connecting with top in-app advertising platforms can increase your chances of engaging the right users and achieving your KPI’s.

Some other great reasons to connect with in-app advertising companies include:

• Faster acquisition
• Connect with a broader range of publishers and ad networks
• Use budgets more effectively
• Driver higher CTRs
• Gain better LTV
• Improve decision-making with real-time data and analytics

How does in app advertising work?

When an in-app ad is well-placed, it increases sales and improves engagement for app publishers. Often, free-to-download apps make their money from publishing in-app ads and running advertiser promotions. But many also offer opportunities to integrate the app user experience, for instance enabling in-app purchases as a feature.

Advertisers who want to generate revenue from in-app advertising often use mobile app advertisements to generate brand awareness, increase app installs and boost sales.

Advertisers: Marketers will either have their own team members or reach out to an in-app advertising company to create mobile in-app ads. From there, a demand-side platform (DSP) will aggregate campaigns from multiple advertisers, and then offer them up to app publishers.

App publishers: Developers and app owners can integrate with a source of advertiser demand, either direct or with a supply-side platform (SSP) that aggregates publisher supply.

Ad networks: Ad networks bridge the two sides. An ad network connects advertisers and their partners with publishers and their partners. Brands choose an ad network that helps them reach their target audience by working across lots of apps.

What are some in app advertising formats?

From display ads to incentivized ads, in-app advertising is available in a range of formats that help to attract views and clicks. Here’s a selection of the most popular ones that in-app advertising companies use:

Banner ads

Banner ads are traditional display ads that run across the top of an app page. They often appear in a rectangular shape and take up a section of an app layout. Usually, they remain on the screen and refresh themselves as users interact with an app.

Banner ads are usually available as either CPM (Cost-Per-Mile) or CPC (Cost-Per-Click). And due to the abundance of banner ads, many people suggest their popularity may be in decline.

Interactive video ads

Due to their rising popularity among consumers, more marketers are moving towards using interactive video ads. According to Spiel Creative, almost 80% of marketing professionals saw better online sales when they used interactive video over traditional video.

Some examples of different types of interactive video ads include gamified or playable ads, AR ads, and branched stories.

Rich media ads

Rich-media ads offer marketers the chance to blend interactive video ad features with CTA’s and display audio or video. They’re usually more complex to design and execute but they do give marketers the chance to increase brand awareness and boost CTRs.

Interstitial ads

Interstitial ads are another type of interactive ad. But these appear in-between content, so tend to appear during an app’s transitional points. The true benefit of interstitial ads is that they appear as full-screen ads, and encourage users’ full attention.

Native ads

Native ads can be a powerful ad format due to their ability to blend into the content on screen. A good native ad won’t even appear as an ad to a user but will drive engagement rates and interactions by offering valuable content.

Incentivized ads

Also known as reward ads, incentivized ads offer a value exchange in return for action. And studies suggest users are more than 25% likely to convert when they receive valuable rewards or incentives that encourage them to stay on an app.

Offerwalls

Offerwalls give app users a choice of incentivized offers that appear as a ‘mini-store’. They often lead to higher app install rates and retention rates as much as 50% higher. They also lead to increased chances of in-app purchases.

How much does in-app advertising cost?

Understanding how much mobile app advertisements cost can help with creating budgets, planning, and deciding which in-app advertising companies are best to approach.

In-app advertising pricing models

Because of the wide range of advertising formats. Many types of pricing structures exist when it comes to mobile in-app advertising. And we’ve summarized the key ones below:

• CPM – Cost Per Thousand or Mile: A low price for advertisers and great for publishers since they need to show the ad 1,000 times to get paid.
• CPA – Cost Per Action: High CPA rates are effective for publishers who want results in a short space of time. And it’s a low-risk strategy for advertisers.
• CPV – Cost Per View: Of great benefit to advertisers, since they only pay for seen videos. Publishers only need to show them to get paid.
• CPC – Cost Per Click: Perfect for advertisers who only pay when someone clicks on their ad. Publishers can sometimes ask for higher rates per click.
• CPI – Cost Per Install: Lucrative for publishers, and advertisers only pay for committed app users.
• eCPM: Effective Cost Per Mile serves as a common denominator for all these rates and splits total cost over the total number of impressions.

Examples of in-app advertising rates

With an extended number of ad formats and a variety of pricing models, in-app advertising rates can have several variables. But to give you an idea of what to expect, here are some examples of average rates in 2021.

• Average Facebook CPM rates – $15
• US iOS Rewarded Video eCPM rate – $12.6
• US Android Rewarded Video eCPM rate – $13.1
• Global iOS Interstitial eCPM rates range – $2.27 – $9.64
• Global Android Interstitial eCPM rates range – $3.01 – $10.11
• Global iOS Banner eCPM rates range – $0.16 – $0.38
• Global Android Interstitial eCPM rates range – $0.16 – $0.52

What are the benefits of running in-app advertising?

Advertising in-app has a huge advantage over website advertising. Some reports suggest apps have 3x higher conversion rates over mobile websites, suggesting in-app advertising is more powerful at closing customers.

And there are plenty of other benefits too. Some of these include the following:

Increased revenue from in-app purchases

Consumers tend to engage more and buy more when they download an app. They visit an app more often, and when it comes to e-commerce they also visit physical stores more.

Offerwalls tend to yield higher revenues than other types of advertising formats. Plus, advertisers can expect to generate around $2.50 per completion compared with interstitials which garner around $0.16.

Larger audience exposure

Global app and game downloads totaled over 140 billion in 2021. Plus, the most recent reports suggest time spent on mobile apps makes up around 70% of total US digital media time.

With so many people spending most of their media time on phones, in-app advertising reaches more captive and active audiences.

Personalized audience targeting

In-app advertising companies help with personalized audience targeting based on audience viewing metrics. For instance, they can support advertisers who want to reach a young demographic to reach their target audience on ad networks or direct with publishers.

High CTRs

With its broad reach and targeted approach, mobile in-app advertising tends to garner higher Click-Through-Rates (CTR).

A report by Smaato and Liftoff suggested mobile video in-app ads had 7.5x higher average Click-Through-Rates (CTRs) over display advertising.

Tracking performance

In-app ads make it much easier to track performance since they’re under the control of a publisher’s framework. Unlike website advertising based across multiple sites, platforms, and formats, in-app ads are easier to track.

Captive audiences

Since advertisers are selling products and services to targeted audiences, the audience is more likely to be receptive and open to the types of ads they see.

This also reduces the risk of ad blockers, since in-app advertising companies can help you to target audiences who will want to see your ads.

Improved audience experience

Mobile in-app ads fit to the screen. And this gives audiences a better visual and interactive experience than website ads.

What are the challenges of running in-app ads?

All forms of advertising come with some challenges. But the upsides tend to outweigh the downsides. Here are some key ones to consider:

Risk of lower-quality ads

With a vast number of formats available and a huge range of audience types to target, advertisers can risk producing lower-quality ads. And it’s for this reason that selecting an effective in-app advertising company is a very good idea.

CTRs not always reliable since users accidentally click

Gaining high CTRs isn’t a given with in-app advertising. You’ll need to create the right ad for the right audience. Plus, within the mechanism of running ads, there is always the risk that users make accidental clicks, which can distort your figures and not represent true results.

Partner with in-app advertising platforms

Partnering with in-app advertising platforms offers significant benefits to both advertisers and publishers. These platforms enable advertisers to reach highly engaged audiences with precision, leading to better campaign performance and higher returns on investment. For publishers, they provide a reliable revenue stream while maintaining a seamless user experience.

Our curated list of top in-app advertising platforms can help you identify the best networks for your needs. By exploring this list, you can make informed decisions that will drive successful app growth and maximize your advertising efforts.

Dive into our recommendations to find the perfect platform to elevate your app marketing campaigns.

List of the top in-app advertising platforms