It was our biggest Berlin event yet. The app economy came together for a full day of insight, strategy and networking that set the pace for the year ahead.
Register your interest for next year as we scale up with a bigger venue, expanded themes, and a broader marketplace for the app industry.
Covering the key themes driving app growth in 2026
Embedding AI in App Marketing
Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.
World Class Retention
Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.
Product-driven Growth
Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.
User Acquisition 2.0
Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Revenue Growth
Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).
Channel Diversification
Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.
Exploring app growth topics across the funnel
User Acquisition
Privacy-first measurement & signal loss
Web-to-App funnels
Marketing Mix Modeling
Incrementality and attribution
App store growth (ASO & ASA)
Creative strategy & testing
Retention
Onboarding & activation
Lifecycle personalisation
Retention analytics & experimentation
User journey optimization & automation
CRM & in-app engagement
Churn prediction & prevention
Product
Product-led strategies & scaling
UX & design
User research & insights
Roadmapping & prioritization
Product a/b testing
User analytics
Revenue
Business models
Revenue analytics
Monetization models: subscriptions & IAPs
Conversion & paywall optimization
LTV growth & retention
Ad & alternate revenue streams
Bringing together app growth leaders
Designed for leaders in app marketing, growth, product, CRM, and revenue. This is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.
Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.
Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.
Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.
“I really enjoyed the honest deep dive insights and the high-quality speakers.”
Rodolphe Helderwerdt
Head of Marketing
Tandem
“APS Berlin is THE app marketing event of the industry, the perfect opportunity to wrap up the year, speak with other marketing experts and expand your network”
Screen shot 2015-07-02 at 8.15.40 AM
Mobile Video Growth 2015 Q1
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Dora Trostanetsky
Director of Growth Marketing
SoundCloud
“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”
Tanmay Singh
Marketing & Growth
HelloFresh
“App Promotion Summit is one of my favourite conferences. I attended the Berlin edition today for the 2nd time. Lots of takeaways!”
David Collins
Head of Product
ImmobilienScout24
“I had a great time and met some really interesting people facing the same challenges and opportunities that I am.”
Carmen Marin
Head of App Marketing
HomeToGo
“I learned a lot about the latest app marketing trends, channels and tools. I especially enjoyed the workshops; they were very relevant.”
Hristina Dimitrova
Marketing Project Manager
Smule
“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”
Marina Zinakova
Senior Brand Marketing Manager
Lingoda
“One of the most useful and insightful events I have ever attended.”
Dawid Kowalski
Senior User Acquisition Manager
DietLabs
“APS was packed with knowledge and actionable insights. It was way above expectations, even better than most traditional conferences.”
Ioana Iordache
Growth Advisor
Kayaka
“APS is the most awaited app growth event of the year.”
Gaurav Bhattacharya
Global Head of Performance Marketing
Bolt
“My favourite summit of the year. A must for everyone in app marketing.”
Josefin Fugener
CRM Marketing
Momox
“This event is the best knowledge exchange platform for mobile marketing leads.”
12 Nov 2026
Estrel
Where apps grow
That’s a wrap for BOA Berlin 2025
It was our biggest Berlin event yet. The app economy came together for a full day of insight, strategy and networking that set the pace for the year ahead.
Register your interest for next year as we scale up with a bigger venue, expanded themes, and a broader marketplace for the app industry.
Here’s a look at what you missed in 2025
1000+
Attendees
70+
Speakers
7
Content stages
Hear from app growth and product experts
Covering the key themes driving app growth in 2026
Embedding AI in App Marketing
Integrate AI within app marketing strategies to unlock real-time insights, drive predictive analytics, enhance personalization, optimise ad creatives, and automate workflows for seamless campaign execution.
World Class Retention
Unlock best-in-class retention strategies with advanced onboarding, targeted messaging techniques, hyper-personalization and dynamic user journeys to keep users engaged and loyal.
Product-driven Growth
Drive sustainable growth by focusing on creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback. Scale effectively by prioritising UX and user satisfaction.
User Acquisition 2.0
Adopt privacy-centric strategies for user acquisition by leveraging first-party data and optimising strategies for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Revenue Growth
Explore proven strategies to drive revenue growth for subscription-based apps, focusing on optimised pricing models, methods to reduce churn, and approaches to maximise customer lifetime value (LTV).
Channel Diversification
Enhance visibility by adopting a multi-channel strategy which goes beyond the norm. Tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse audiences.
Exploring app growth topics across the funnel
User Acquisition
Retention
Product
Revenue
Bringing together app growth leaders
Designed for leaders in app marketing, growth, product, CRM, and revenue. This is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.
Learn how to grow and scale apps
Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.
Outstanding networking opportunities
Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.
Connect with app platforms and agencies
Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.
2026 Partners
Our media platform
Top apps and brands attend BOA Berlin
App growth leaders ❤️ our events
“I really enjoyed the honest deep dive insights and the high-quality speakers.”
“APS Berlin is THE app marketing event of the industry, the perfect opportunity to wrap up the year, speak with other marketing experts and expand your network”
“It was great to meet so many other growth marketers and learn about how they do things. I will definitely attend again next year!”
“App Promotion Summit is one of my favourite conferences. I attended the Berlin edition today for the 2nd time. Lots of takeaways!”
“I had a great time and met some really interesting people facing the same challenges and opportunities that I am.”
“I learned a lot about the latest app marketing trends, channels and tools. I especially enjoyed the workshops; they were very relevant.”
“Very useful insights and sessions about app retention, influencer marketing, and app monetization.”
“One of the most useful and insightful events I have ever attended.”
“APS was packed with knowledge and actionable insights. It was way above expectations, even better than most traditional conferences.”
“APS is the most awaited app growth event of the year.”
“My favourite summit of the year. A must for everyone in app marketing.”
“This event is the best knowledge exchange platform for mobile marketing leads.”
Everyone who cares about app growth is here
Are you ready for the
new app growth frontier?
Business of Apps Berlin on-demand videos
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The Integrated Growth Engine: Why Engagement is Your Key to Sustainable Scale
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Beyond the Hype: How to Build a Working AI Product Roadmap
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