Affiliate marketing is a great way to monetise your app and make a profit from the advertising content you provide, so there are several benefits from working with publishers through affiliate programs to secure that cash flow.
Top Affiliate Marketing Programs
Whether you choose to monetise your app with video content, a website, a blog or with social media posts, using affiliate marketing programs is efficient at generating results, for both the advertiser and publisher, and is easy to get started with.
Find out in this guide what affiliate programs can do for your app monetisation strategy, how they work, as well as a carefully selected list of the best affiliate marketing programs in the industry to reach a wider audience and attract more potential customers to your business.
What is an affiliate marketing program?
Affiliate marketing is a marketing concept that relies on performance, rewarding one or more affiliates for each visitor they bring to a brand’s site through their own advertising efforts. These publishers are paid a commission according to what they have agreed on with the brand, and the affiliate program facilitates this arrangement.
Essentially, you partner your mobile app, website, blog or video content with the highest paying affiliate marketing program that rewards you, for example, for directing customers to a location in which they buy a product.
Brands can find the right affiliate that aligns with their marketing campaign through an affiliate program and work with one that will help increase ROI significantly. Both parties can sign up for the chosen affiliate platform and collaborate, benefiting from the valuable services the programs provide.
Top Affiliate Marketing Programs
It’s fruitful for the brand involved because the content creator can often successfully persuade customers to visit and make a purchase. The creator receives a share of the revenue in return, which varies greatly between programs, for bringing customers to the brand.
The best affiliate marketing programs
Affiliate marketing programs are partnerships where a company works with individuals or organisations to promote its products (or services) in exchange for a commission.
Affiliates earn money when their unique links or tracking codes generate a sale, lead, or other desired action. For businesses, these programs help expand reach without upfront advertising costs, since payment is based on results.
We’ve listed the best affiliate marketing programs below.
1. N1 Partners
N1 Partners is a multi-brand iGaming and betting affiliate program. The program offers affiliates access to a diverse range of gaming options, including slots, table games, live dealer experiences, and sports betting.
Affiliates benefit from competitive commission structures, including revenue share of up to 45%, CPA deals of up to €150, and hybrid models. The program emphasises transparency with features like no negative carryover and timely monthly payouts.
Overview
N1 Partners was established in 2018. The N1 Partners team itself comprises seasoned professionals with extensive experience in the iGaming industry.
Their expertise spans various domains, including affiliate management, customer support, marketing, and product development. The diverse skill set enables them to provide comprehensive support to affiliates, ensuring fresh campaign strategies and optimised performance.
Services
N1 Partners provides its customers with the following services:
- Monthly payouts from €20
- Real-time stats and promotional tools
- Up to 45% RevShare or €150 CPA
2. PIN-UP Partners
PIN-UP Partners is an affiliate marketing program focused on the iGaming industry, promoting brands such as Pin-Up Casino and Pin-Up Bet. It allows marketers, influencers, and content creators to earn money by referring players to these platforms.
Affiliates can choose from several commission models, including CPA, revenue share, and hybrid plans.
The program also offers tools like real-time dashboards, marketing creatives, and personal account managers to support affiliate efforts. The platform supports affiliates from many countries, including Brazil, India, and Mexico.
Overview
Pin-Up Partners was founded in 2016 as the affiliate marketing division of PIN-UP Global, a company specialising in iGaming products.
The program was established following a collaboration between Marina Ilina, CEO of PIN-UP Global, and Alexander Riddick, an experienced entrepreneur and affiliate marketing expert.
Their partnership aimed to create a robust affiliate program to promote brands like Pin-Up Casino and Pin-Up Bet. This initiative proved successful during the 2018 World Cup, where the program attracted over a million players in a month.
Services
PIN-UP Partners provides its customers with the following services:
- Reliable payouts with a low threshold and multiple payment methods
- Marketing tools and support, such as creatives, landing pages, analytics, and personal managers
- Flexible commission models, including CPA, revenue share, and hybrid earnings
3. 888STARZ
888Starz Partners is the affiliate program associated with 888Starz, and it’s designed for individuals and businesses interested in promoting the platform’s new (and upcoming) services.
The program offers flexible commission structures, including revenue share up to 50%, CPA up to $200, and hybrid models. Affiliates gain access to real-time analytics, marketing materials, and dedicated account managers to optimise their campaigns.
The program also supports various traffic sources, including SEO, PPC, social media, and email marketing. Payments are processed weekly, with options for bank transfers, e-wallets, and cryptocurrencies.
Overview
888Starz Partners is the official affiliate program for 888Starz, an online gambling platform. The affiliate program was launched in 2020, coinciding with the establishment of the 888Starz brand.
With its comprehensive offerings and global reach, 888Starz Partners has positioned itself as a notable player in the online gambling affiliate industry.
Services
888Starz provides its customers with the following services:
- Real-time stats and marketing tools
- Up to 50% RevShare or $200 CPA
- Weekly payouts via crypto and e-wallets
4. 1st.Partners
1st Partners is a performance-driven affiliate network focused exclusively on the iGaming and betting verticals, offering affiliates access to a portfolio of exclusive in-house casino and sportsbook brands such as BitStake, SlotRush, BeonBet and BitStrike. Unlike traditional network intermediaries, 1st Partners acts as a direct advertiser, meaning affiliates work straight with the brand for cleaner terms and faster updates.
The platform supports flexible commission models — including revenue share, CPA (with deals up to around €500) and hybrid structures — along with Tier-1 geos targeting markets such as Canada, Germany, Austria, Switzerland, Belgium and Australia. Affiliates benefit from transparent tracking powered by Affilka by SoftSwiss, fast monthly or on-request payouts across multiple methods (crypto, bank transfer, Skrill, Neteller), and localized marketing materials to help optimize campaign performance.
1st Partners emphasizes reliable support and detailed reporting through an intuitive dashboard, making it a strong fit for performance marketers, media buyers and iGaming affiliates seeking competitive offers, robust analytics and responsive partnership management.
5. 1win Partners
1win Partners is the affiliate program for the 1win iGaming platform, which offers casino games and sports betting services. It allows affiliates to earn commissions by referring new players, with flexible payment models such as revenue share, CPA, or hybrid deals.
The program provides marketing resources such as banners, landing pages, promo codes, and a mobile app, as well as real-time dashboards to track performance and player activity.
Overview
1win Partners, the affiliate program for the 1win iGaming brand, was founded in 2016.
It was created to help expand 1win’s reach by partnering with affiliates who promote its casino and sports betting services through revenue share, CPA, and other hybrid models.
Services
1win Partners provides its customers with the following services:
- Revenue share, CPA, and hybrid commission models for affiliate earnings
- Marketing materials, including banners, landing pages, and promo codes
- Real-time tracking dashboards and detailed player activity reports
6. V.Partners
V.Partners is an iGaming affiliate program that offers a wide variety of games and betting options, making it appealing to affiliates targeting diverse audiences across various markets.
Affiliates can earn through flexible commission plans, including revenue share up to 50%, CPA deals, or hybrid models. The program provides lifetime commissions, weekly payouts, real-time tracking, multilingual promotional materials, and support from dedicated account managers to help affiliates grow.
Overview
V.Partners is an iGaming affiliate program established in 2016. It’s the official affiliate network for several online casinos, including Vulkan Vegas, Ice Casino, VulkanBet, Verde Casino, Hit’N’Spin, and Vulkan Spiele.
V.Partners provides affiliates with flexible commission models, including Revenue Share up to 50%, CPA up to €350, and hybrid deals.
Services
V.Partners provides its customers with the following services:
- Up to 50% RevShare or €350 CPA
- Weekly payouts via multiple methods
- Real-time stats and dedicated support
7. Vantage Affiliates
Vantage Affiliates is the affiliate program for Vantage, a global CFD and forex broker. It allows partners to earn commissions by referring new traders to the platform.
The program offers multiple models, including CPA, revenue share, hybrid deals, and IB (Introducing Broker) partnerships. Affiliates can earn up to $1,200 per referred client on a CPA basis or a percentage of the trading volume through ongoing revenue share.
Overview
Vantage (formerly Vantage FX), the broker behind the Vantage Affiliates program, was founded in 2009. The company was founded by a team of professionals with strong backgrounds in finance, foreign exchange, and technology.
Vantage serves a diverse and active global client base, with over 930,000 active users and more than 5 million total registered accounts.
Services
Vantage Affiliates provides its customers with the following services:
- Professional promotional tools with multilingual creatives
- Reliable monthly payouts via wire, e-wallets, and cards
- Multiple commission options, including CPA, RevShare, and hybrid
8. ClickDealer
ClickDealer is a global affiliate marketing network that connects advertisers offering products or services with affiliates who can promote them in exchange for performance-based commissions.
It specialises in industries such as eCommerce, dating, finance, mobile apps, and, of course, gaming, offering both exclusive and direct offers across many geographies. Select offers can even accommodate redirect and incentivised traffic.
Overview
ClickDealer was founded in 2012 in Kyiv, Ukraine, by Max Polyakov, Tetiana Serediuk, and Dmytro Atamaniuk. The company began as a small affiliate network with a focus on performance marketing, connecting advertisers and affiliates in targeted verticals.
Its early success came from building strong relationships with partners and offering high-quality, exclusive offers that attracted skilled media buyers and publishers.
Services
ClickDealer provides its customers with the following services:
- Access to exclusive and direct offers across multiple verticals
- SmartLink technology for automated traffic routing
- Real-time analytics, custom tracking domains, and dedicated affiliate manager support
9. Eightcap Partners
Eightcap Partners is an affiliate program that offers CFDs and forex trading. The program is designed for affiliates, influencers, and introducing brokers who want to earn commissions by referring traders to the Eightcap platform.
Participants can choose from several payout models, such as revenue share, CPA, rebates, or hybrid arrangements, allowing flexibility based on their traffic and audience type.
Eightcap Partners also provides marketing materials, tracking tools, and dedicated support to help affiliates optimise campaigns and maximise conversions in markets across more than 100 countries.
Overview
Eightcap was founded in 2009 in Melbourne, Australia, and later grew into an international brokerage with offices in several countries.
The company is often associated with Joel Murphy, who played a key role in its development and leadership.
Services
Eightcap Partners provides its customers with the following services:
- Affiliate and broker programs with revenue share, CPA and hybrid models
- Marketing tools and resources, including banners, landing pages, and tracking systems
- Dedicated account management and support for campaign optimization
How do affiliate programs work?
Affiliate marketing programs work by allowing marketers and advertisers to create a profile on their platform and find suitable brands to work with and promote. The affiliate program generates a link that is exclusive to the publisher, who can share this on their site, encouraging visitors and/or social media followers to click the link.
Affiliate Marketing Buyer's Guide
Download our Affiliate Marketing Buyer’s Guide to get a full list of the best service providers on the market to choose from. You will also learn how affiliate marketing works, benefits of using it and top affiliate marketing companies to work with to drive traffic for your mobile app.
Each time a user follows the link and makes a purchase from the brand, the affiliate receives a commission. This way, companies take advantage of affiliate programs to improve and increase their sales. And these platforms should ideally be based on platforms with efficient tracking features to monitor affiliates.
The way the clicks are tracked is typically by the use of cookies. The cookie tracks each user’s behaviour and whether they make a purchase. The ‘cookie life’ determines how long the cookie tracks the activity of an online user. So, if a cookie has a life of 30 days, it will only be trackable if the user follows the affiliate and makes a purchase within that timeframe, and the publisher will get a commission.
Joining an affiliate program can significantly help promote your products and offers to a broader audience. Additionally, affiliate programs enable you to track and optimise your conversions, facilitating rapid business growth.
Types of affiliate marketing programs
There are two ways to categorise the variety of affiliate marketing programs: by the types of offers and the commissions. The most in-demand commission types are CPA and CPI, but pay-per-click (PPC) is also available through affiliate programs. And in today’s affiliate marketing, the most popular offer types are the following:
- Gaming
- Mobile apps
- Dating
- Crypto
- Casino
- Ecommerce
- Nutra
Affiliate marketing programs, most of which are free to join, can also be very general (for example, Amazon Associates) or highly specific, focusing on areas such as Health, Ecommerce, Crypto, and Travel.
Several brands previously operated affiliate and referral programs. These include giants, such as Netflix and Fitbit, for example. On the other hand, companies like Twitch and Shopify opened up affiliate programs that demonstrated outstanding potential for both affiliates and brands.
There are also more types of affiliate programs you want to look into based on your specific target audience, and the platforms they spend most of their time on. It is helpful to outline your buyer personas to better identify their user behaviour.
Does your buyer persona typically engage with blogs, social media channels, or search engines to discover products in your field?
You should also ask yourself if your typical customer does extensive research before making a purchase, or if they look for informational content they can consume quickly to make a decision.
These questions can help you understand which type of affiliate marketing program will align with your marketing objectives.
Search affiliates
With search affiliate programs, publishers will advertise your products and services on search results and online advertising platforms. This can be a successful way to attract more potential customers if the affiliate implements excellent SEO practices, and A/B tests and optimises the ad results to maximise ROI for both parties.
Influencers
Influencers active in your brand’s industry and regularly engaging with your target audience can benefit your business. Partnering with them and asking them to feature and recommend your product to their followers can bring additional revenue for both the influencer and you.
Review sites
Review sites can be a great way to attract users who typically do a lot of research before purchasing a product. Partner with affiliates who publish reviews and ratings about related products, and ask them if they can give an affiliate link to your services through their content.
Coupon sites
Coupon sites can attract new users and potential first-time buyers to explore your website and services. While you don’t want to invest too much in giving away your products at a discount, choosing coupon sites as your affiliate program can turn new users into loyal brand advocates.
Email marketing
Email marketing can be an effective affiliate program when done in moderation. The publisher can include a link to your site and products within the emails they send to their clients and customers that have similar buyer personas. This can spark an interest in them to leverage your services as well, benefiting the affiliate at the same time with additional income.
How much money do affiliate programs make?
Now that we know how affiliate programs typically work and how to make money with affiliate marketing, you surely want to know how much an affiliate program makes. To maximise income from your affiliate marketing strategy, choose an affiliate program that excels at promoting products within your niche.
But let’s talk numbers now. In the US alone, the affiliate marketing industry is growing at a rapid pace, with spending expected to reach $8.2 billion by 2022, which is a significant increase from $5.4 billion in 2017 and $1.6 billion in 2010. Moreover, up to 84% of publishers are taking advantage of the affiliate marketing concept, making this a thriving marketing format in today’s industry.
Affiliate programs have grown in popularity since the drastic advancement of technology, making it beneficial to partner with some of the most successful and profitable ones to expand your target market even further.
Not yet fully convinced? Nearly half of affiliate marketers earn just under $20,000 annually, while 35% of them make more than $20,000 each year.
There is no magic formula that will allow you to start making money with affiliate marketing fast and efficiently. However, given the stats and numbers, affiliate programs are a good place to start and grow your business at a steady rate.
So, if you have developed a sufficient website and mobile app that showcases your products and services in the best way to your target audience, affiliate programs can easily link to your site to significantly drive traffic, clicks and conversions.
What are the best affiliate marketing programs?
To maximise the success of an affiliate marketing partnership, it is essential to identify your niche and choose an affiliate program that suits your unique product and services. It is also essential to have a highly optimised site and landing page to keep users engaged and willing to purchase on your site.
Ensure you select the best affiliate marketing program that also creates content for potential customers to click on the affiliate link. If the affiliate program doesn’t align with your business objectives or doesn’t utilise suitable advertising formats that resonate with your business’s nature, you want to ensure you work with one that won’t deter users from exploring your product further.
We have compiled a list of the top affiliate marketing programs that can significantly enhance your affiliate marketing campaign. If you are not a content creator at heart or would like to target a broader range of potential customers in the market, partner with these affiliate programs to maximise results for your business.
These affiliate programs will help you generate extra revenue and income for your mobile app and web-based business, giving your brand a significant boost of recognition in the market.
