Top Mobile Advertising Companies (2025)

Today, app and mobile advertising companies present the bulk of the digital advertising market. The nature of mobile calls for a personalized approach, precisely targeting advertising campaigns for the best return on investment. A number of top mobile advertising companies support this trend.

In 2021, mobile advertising spending reached $288 billion worldwide, with an increase of 26.6% from the previous year. With the world of programmatic advertising evolving at high speed, mobile advertising is an emerging concept that can help marketers successfully reach potential mobile customers.

In this guide, we will run through everything you need to know about mobile advertising, and how your business can benefit from app advertising. We will also present the top mobile advertising companies to create successful ad campaigns.

What is mobile advertising?

First and foremost, we need to understand the true definition of the broad term ‘mobile advertising,’ as it often serves as an umbrella term.

Mobile advertising is programmatic advertising that runs on mobile devices, such as smartphones and tablets. It is a subcategory of mobile marketing, consisting of text or SMS ads and banner advertisements within mobile apps.

In essence, mobile advertising refers to any advertising that appears on mobile devices and websites via wireless connections. These advertisements are designed based on consumer demographics, including their interests and demands, as well as their browsing history.

The best mobile advertising companies

Mobile advertising companies specialize in delivering ads to users on mobile devices such as smartphones and tablets. They help brands promote their products and services through mobile apps, mobile websites, social media platforms, and messaging services.

The companies use advanced targeting tools to reach specific audiences based on factors like location, browsing behaviour, age, and interests, ensuring ads are shown to the most relevant users at the right time.

They also manage various ad formats, including banner, video, native, interstitial, and playable ads, and track performance metrics such as clicks, impressions, and conversions.

We’ve listed the best mobile advertising companies below.

1. MyBid 

MyBid is a modern ad network designed to help advertisers and publishers reach their objectives quickly and efficiently. It offers access to more than 17,000 websites, flexible payment options (CPM, CPC, CPA), and advanced targeting tools.

With real-time analytics, an in-house anti-fraud system, and support for all primary payment methods, MyBid delivers consistent, reliable performance.

Overview

MyBid is a go-to AdTech partner. They’re here to help advertisers and publishers make money. Serving over 5 billion impressions daily across 200 geos, their platform offers a direct advertising solution and an RTB model.

They take pride in providing exceptional support and innovative technology to help customers succeed in the competitive digital landscape.

Services

MyBid provides its customers with the following services:

• Qualified support team on a 24/7 basis
• 7 ad formats, including Telegram Mini Apps
• Over 5 billion impressions monthly

2. Remerge 

Remerge is a mobile demand-side platform that specialises in in-app retargeting and helping mobile app businesses re-engage users through programmatic advertising.

At the time, few platforms were built solely for this purpose, and Remerge aimed to fill that gap by enabling advertisers to dynamically segment audiences and deliver personalised ads without SDKs.

The platform uses real-time bidding and deep user insights to deliver high-performing retargeting campaigns across global inventory sources. The company serves major app-driven businesses across industries such as gaming, eCommerce, and on-demand services.

Overview

Remerge is an independent, top-tier mobile DSP that helps the world’s largest apps drive revenue and growth through programmatic advertising.

Remerge specializes in app retargeting and has expanded its platform to offer privacy-centric user acquisition. Complemented by a fully managed service, the platform is the trusted partner for leading apps across all major verticals, including gaming, on-demand delivery, eCommerce, and finance.

Services

Remerge provides its customers with the following services:

• Uses real-time bidding and dynamic audience segmentation
• Offers campaign measurement to ensure effective user acquisition
• Helps app marketers re-engage users through in-app retargeting

3. Moburst

Moburst offers a range of services, including comprehensive app store optimisation and social media marketing, to help both app developers and publishers increase their apps’ overall visibility and boost TikTok user acquisition.

From simple banners to video ads, their creative team will craft a compelling narrative through strategic storytelling that resonates with your users.

Overview

Moburst is a full-service, mobile-first digital agency that propels companies to category leadership through AI-powered marketing. Their methodology is driven by a proprietary AI program, with dedicated experts embedded in every department to pioneer intelligent solutions that deliver growth.

Trusted by global leaders from startups to enterprises such as Google, Uber, Samsung, and Reddit, they deliver end-to-end results across the full marketing stack.

Services

Moburst provides its customers with the following services:

• Establishes consistent visual elements and patterns to maintain brand identity
• Analysing competitors and industry trends to understand market positioning
• Optimises your app’s presence to improve visibility and increase acquisition

4. Perform[cb]

Perform[cb] is a performance marketing company that focuses on outcome-based customer acquisition. The company specialises in helping brands grow by delivering measurable results–such as app installs, sales, or leads–using a cost-per-action model where clients only pay for successful outcomes.

Utilising specialised tools and a broad network of affiliates and media partners, Perform executes highly targeted campaigns across digital channels. Their services include media buying, affiliate program management, and conversion optimisation, all aimed at efficiently scaling customer acquisition.

Overview

Since 2002, Perform[cb] has experienced exponential organic growth, allowing the company to complete a series of strategic acquisitions; each providing unique performance-based solutions for marketers, agencies, and publisher partners.

The Perform[cb] Outcome Engine takes a unique approach to customer acquisition, combining unparalleled data insights with tenured human expertise to drive incremental traffic.

Services

Perform[cb] provides its customers with the following services:

• Designs and manages cost-per-action campaigns to acquire customers efficiently
• Align ad spend directly with advertising outcomes
• Connects brands with vetted affiliate partners to drive quality customer acquisition

5. EVADAV

EVADAV is a global mobile ad network that provides a platform for publishers, app developers, and advertisers to buy and sell advertising inventory across mobile devices.

The platform focuses on providing mobile-first advertising solutions, offering a variety of ad formats, including banner ads, video ads, native ads, interstitials, and more.

Overview

EVADAV is a leading ad network specialising in delivering engaging, high-quality ads across multiple formats, including push notifications, popunders, banners, native ads, and in-page messages.

Their ad platform spans over 250 countries, reaching a vast audience of more than 3 billion daily impressions.

Services

EVADAV provides its customers with the following services:

• Supports a variety of mobile ad formats
• Helps advertisers acquire high-quality users for their apps
• Offers a range of monetisation options for app developers and site owners

6. Adsterra

Adsterra is a globally recognized ad network known for its Partner Care approach, delivering more than 35 billion monthly ad impressions worldwide, with 70% coming from mobile traffic.

The company collaborates with over 36,000 direct publishers and more than 15,000 brands, affiliates, media agencies, and ad networks across both mainstream and non-mainstream verticals.

Advertisers and affiliates can choose to use its intuitive Self-Serve Platform (SSP) with automated onboarding and live-chat support, or work directly with a dedicated account manager who helps them meet their goals and maximise profits.

Overview

Founded in 2013, Adsterra is now a global ad network with a unique Partner Care approach, trusted by 50K advertisers and publishers worldwide.

Adsterra offers a broad range of ad formats and payment options, fast moderation, beginner-friendly terms, and targeted ad options. They also offer a 3-level security system and a wide range of flexible and diverse inventory options.

Services

Adsterra provides its customers with the following services:

• Provides multiple ad formats, fast moderation, and beginner-friendly terms
• Precise targeting features and a robust 3-level security system
• Offers a trusted Partner Care approach with dedicated manager support

7. Hitapps

Hitapps is a mobile ad and game development company specialising in performance marketing and real-time bidding. The company’s key strength lies in combining advertising expertise with in-app monetisation strategies. The network partners with more than 50 top global brands.

The network continues to expand its reach by integrating advanced data analytics and machine learning to enhance targeting precision and ad relevance. It positions itself as a comprehensive partner for brands seeking scalable performance in the competitive mobile ad ecosystem.

Overview

Hitapps started as a mobile game developer in 2020 and now focuses on Puzzle games.

They have over 130M downloads and several top-charting games in their portfolio.

Services

Hitapps provides its customers with the following services:

• Campaign optimisation, audience targeting, fraud detection, real-time bidding, and performance analytics
• A/B testing and analytics to optimise frequency, timing, and format
• Integration of static, video, and interactive interstitials to balance user experience

8. Smadex

Smadex is a mobile-first programmatic DSP that helps advertisers and agencies run performance-driven and brand campaigns across mobile apps and mobile web. The platform emphasises transparency, privacy, and control, giving advertisers complete visibility into their campaigns and inventory.

Smadex also provides creative tools for building engaging ad experiences, robust reporting dashboards with detailed analytics, and support for privacy frameworks such as Apple’s SKAdNetwork.

Overview

Smadex is a Mobile Growth Platform that powers performance, direct response, and brand advertising campaigns across in-app, CTV, and mobile web. With transparency and contextual targeting at its core, customers can rely on Smadex as a trusted partner to run privacy-centric advertising campaigns with optimised creative strategies to deliver performance.

Smadex scales campaigns with customizable machine-learning algorithms, fed by a multitude of contextual signals and first-party data, to find audiences that resonate and convert for your app, game, brand, or offer. Smadex is focused on helping customers unlock performance and scale in a privacy-compliant manner to build long-term sustainable value.

Services

Smadex provides its customers with the following services:

• Programmatic user acquisition campaigns across mobile, web, and CTV
• Mobile app retargeting to re-engage and retain existing users
• Creative and analytics solutions, including dynamic ad creation and real-time performance reporting

9. Kadam

Kadam is a global ad network that has been connecting publishers and advertisers since 2012. Operating across diverse verticals — including betting, crypto, dating, nutra, and more — Kadam offers a range of high-performing ad formats, including native, push, pop, and banner ads.

What sets Kadam apart is its advanced anti-fraud protection, microbidding technology for fine-tuned campaign optimisation, and powerful retargeting capabilities.

Overview

Kadam is an ad network with over 10 billion impressions per day and millions of HQ conversions worldwide.

The platform stands out with a robust anti-fraud system, microbidding for precise campaign adjustments, and impactful retargeting.

Services

Kadam provides its customers with the following services:

• Features like microbidding and retargeting for precise audience targeting
• Robust anti-fraud system ensuring clean traffic, reliable analytics, and trustworthy campaign performance
• Multiple high-performing formats, including native, push, pop, and banner ads tailored to diverse verticals

10. PropellerAds

PropellerAds is a global advertising network that focuses on providing targeted traffic to advertisers and monetisation solutions for publishers. They offer a variety of ad formats, including pop-unders, push notifications, native ads, display ads, and more.

The platform allows advertisers to reach their target audience through advanced targeting options, including geo and device targeting. On the other hand, publishers can leverage their high eCPMs, flexible payment terms, and real-time reporting to maximise earnings.

Overview

PropellerAds is a multi-source advertising platform that provides access to unique traffic sources and AI-based ad-serving optimisation tools for media buyers, agencies, brand owners, and affiliate marketers.

This includes advanced demographic and interest targeting to find matching audiences, a CPA goal-based pricing model for automatic bidding and optimisation, efficient ad formats (Push, In-Page Push, Interstitial, Popunder) with unique templates for customisation, and more.

Services

PropellerAds provides its customers with the following services:

• A variety of ad formats, including pop-unders, push notifications, native ads, and display ads
• Real-time reporting and analytics to help optimise campaigns, as well as dedicated account managers
• Advanced targeting options such as geo-targeting, device targeting, and fraud prevention measures

11. Jampp

Jampp is a DSP built for performance marketing, helping app businesses acquire new users and re-engage existing ones through programmatic advertising. The platform provides a suite of creative and measurement tools to maximise campaign impact.

Through automated creative testing, dynamic ad optimisation, and catalogue-based ad variations, Jampp enables the easy personalisation and scaling of creatives. Advanced reporting features, including incrementality measurement, also allow marketers to see the actual additional value generated by campaigns.

Overview

Jampp is a programmatic advertising platform used by ambitious companies to accelerate their mobile businesses.

Founded in 2013, Jampp leverages machine learning, creative optimisation and proprietary advertising solutions to drive incremental growth for its customers, whether that means reaching new users or increasing post-install conversions. In 2021, the company joined the Affle group, a global consumer intelligence tech company.

Services

Jampp provides its customers with the following services:

• Programmatic user acquisition to attract high-value new app users
• App retargeting campaigns to re-engage and retain existing users
• Creative and analytics solutions, including dynamic ad optimisation

12. Certis Media

Certis Media is recognized for offering one of the most comprehensive ranges of digital marketing solutions available. Its platform, supported by extensive industry experience, provides a robust suite of tools that enhance both the reach and precision of clients’ advertising efforts.

When specialised requirements arise, the team is responsive and proactive in exploring tailored options, positioning Certis Media as a reliable and adaptable partner for businesses seeking effective marketing support.

Overview

The team brings extensive experience and has developed a powerful suite of tools designed to meet your needs and ensure your advertising is as precise as possible.

Supported by a strong international presence across major European cities, the organisation operates from four strategic offices that enable collaboration and reach.

Services

Certis Media provides its customers with the following services:

• Managed and self-service options
• White and blacklisting capabilities
• Campaign design support

13. OGAds

OGAds effectively bridges user motivation (unlocking desired content) with advertiser goals (increasing app installs), creating a mutually beneficial ecosystem for both affiliates and app developers alike.

In short, you can quickly monetise your website, blog, app, or social media accounts.

Overview

OGAds is a best-in-class web content locker that enables web publishers to monetise and grow their user base through opt-in, non-intrusive advertising.

As a fully vertical agnostic platform, OGAds thrives across various publisher types, including social influencers, entrepreneurial content creators, website owners and anyone looking to monetise digital content.

Services

OGAds provides its customers with the following services:

• Content locking tools to drive app installs
• Mobile app install offers for iOS and Android platforms
• Smart link and offer optimisation for higher conversions

14. InMobi

InMobi is a mobile marketing platform that enables brands to engage their audiences through targeted ads across mobile apps and websites.

The company offers demand-side tools for advertisers and supply-side services for publishers, enabling the launch and management of CPA campaigns at scale while providing access to premium mobile inventory.

InMobi also focuses on artificial intelligence and predictive analytics to improve audience segmentation and bid optimisation.

Overview

Founded in 2007, InMobi is a global consumer tech company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile ad solutions.

They have grown InMobi Advertising to one of the largest platforms for advertisers and publishers to reach their customers on mobile devices. In 2019, InMobi built Glance, a platform that is helping consumers around the globe discover everything they love on their lock screen and other surfaces.

Services

InMobi provides its customers with the following services:

• Native ads deliver seamless, app and content-integrated promotions
• Interstitial and banner ads appear within mobile apps or sites for high visibility
• Rewarded video ads incentivise users with in-app rewards

15. Zoomd

Zoomd is a marketing tech and user acquisition platform that helps brands, app developers, and publishers manage and optimise their digital advertising in one place. A key strength of Zoomd lies in its automation and performance solutions.

The platform can automatically optimise campaigns, allocate budgets, and refine targeting to maximise ROI. It also supports influencer-and creator-generated content strategies, providing brands with new ways to connect with audiences in authentic, engaging formats.

Overview

Since 2007, Zoomd has been the trusted growth partner to Fortune 500 companies and top app developers across 70 countries. Their mission is simple: make marketers’ lives easier with technology that works harder, driving efficiency, transparency, and real business impact.

Their proprietary UA technology stack unifies hundreds of media channels and multiple performance engines into one robust ecosystem. From their Skipper network platform and fully transparent mobile DSP, to creator-generated content (CGC/UCG), influencer activations, and Albert.ai’s autonomous optimisation, Zoomd equips advertisers with a single, data-driven engine to plan, launch, optimise, and measure campaigns at scale.

Services

Zoomd provides its customers with the following services:

• Access to top ad networks
• Real-time performance insights
• Campaigns leveraging creator content

16. mFilterIt

mFilterIt empowers mobile marketers to take complete control of their app marketing campaigns by eliminating fake traffic, preventing attribution fraud, and ensuring real user engagement.

Their AI- and ML-powered solution delivers click and impression integrity, install validation, and protection against sophisticated fraud techniques such as Incent and Retargeting fraud. With proactive protection across the funnel, they empower brands to reduce wasted ad spend and maximise campaign efficiency.

Overview

They are pioneers in Ad Traffic Validation (known as ATV), Brand Hygiene Protection, eCommerce Intelligence, and Account Takeover Protection.

They believe in empowering their customers with a holistic view of their journeys in the digital ecosystem by providing real-time, accurate data that helps customers understand their returns on digital investments.

Services

mFilterIt provides its customers with the following services:

• Identify bot traffic, click spamming, and fake installs in real-time
• Gain deep insights into fraudulent traffic patterns and optimize campaigns
• Ensure only genuine conversions trigger attribution

17. Smadex

Smadex is a mobile-first programmatic DSP that helps advertisers and agencies run performance-driven and CPA campaigns across mobile apps and mobile web. The platform emphasises transparency, privacy, and control, giving advertisers complete visibility into their campaigns and inventory.

Smadex also provides creative tools for building engaging ad experiences, robust reporting dashboards with detailed analytics, and support for privacy frameworks such as Apple’s SKAdNetwork.

Overview

Smadex is a mobile growth platform that powers performance, direct response, and brand advertising campaigns across in-app, CTV, and mobile web.

With transparency and contextual targeting at its core, customers rely on Smadex as a trusted partner to run privacy-centric ad campaigns with optimised creative strategies to deliver performance.

Services

Smadex provides its customers with the following services:

• Programmatic user acquisition campaigns across mobile, web, and CTV
• Mobile app retargeting to re-engage and retain existing users
• Creative and analytics solutions, including dynamic ad creation and real-time performance reporting

18. Clickadu

Clickadu is a global ad network with over a decade of experience, empowering advertisers to scale CPA campaigns through direct, exclusive traffic and AI-driven optimisation.

Renowned for its advanced tech and personalised support, Clickadu serves over 7,000 active advertisers across leading verticals, including iGaming, FinTech, Utilities, VPN, and eCommerce.

Overview

Clickadu is a multi-format ad network delivering high-converting traffic and comprehensive 360° ad coverage for both publishers and advertisers.

With over 6 billion daily impressions and 5 million daily conversions, it operates across more than 150 countries and supports 22 verticals, making it a powerful platform for global advertising performance.

Services

Clickadu provides its customers with the following services:

• A full suite of high-performing formats — including push, in-page push, popunder, and video ads — designed to boost engagement
• Automated campaign tuning and performance analytics to maximise ROI across multiple traffic sources
• Access to 15,000 direct, exclusive publishers delivering 6 billion daily impressions

19. SocialPeta

SocialPeta is a marketing intelligence platform that provides ad intelligence, creative insights, and marketing strategy analysis for app advertisers. It allows marketers to analyse and monitor mobile ad campaigns across various ad networks, including Facebook, Google, and X.

SocialPeta’s database contains 70 million ad creatives from over 50 countries, making it a valuable resource for mobile marketers looking to stay up to date with the latest trends.

Overview

Delivers a robust suite of ad and market analytics designed to support more informed, data-driven decision-making. Its depth of insight into competitive activity and creative performance makes it a highly valuable resource for any marketing or growth team.

In practice, the platform’s extensive library of ad creatives offers virtually unlimited inspiration, enabling teams to identify trends and benchmark against emerging formats.

Services

SocialPeta provides its customers with the following services:

• Provides data and insights on ad creatives, including ad format, ad type, and size
• Allows advertisers to analyse their competitors’ marketing strategies and identify opportunities to optimise campaigns
• An ad intelligence tool that allows advertisers to monitor their competitors’ ad campaigns and discover new ad creatives, strategies, and trends

20. Z2A Digital

Z2A Digital is a mobile marketing and user acquisition agency built around transparency, proprietary technology, and performance. They work closely with app developers to scale high-quality traffic, optimise ROAS, and deliver measurable growth across global markets.

Overview

Z2A Digital is a digital advertising agency focused on mobile app user acquisition. They help advertisers acquire high-quality users and enhance campaign performance by combining media-buying expertise with advanced tech.

They prioritise clients’ requests and needs as the centre of their business and can adapt in real time to the fast-growing industry’s requirements.

Services

• Media buying across major ad networks, DSPs, and programmatic channels
• Creative strategy and performance-driven ad iteration
• Full-funnel user acquisition for mobile apps

Benefits of app advertising

The recent boost in mobile usage has created many opportunities for advertisers to place their ads on mobile websites as well as downloaded apps and games. This format of mobile ads can include Instagram story ads, image ads on Facebook and video ads on YouTube or in-between games.

This surge has also created many advantages when integrating mobile advertising. Marketers can benefit from new lead-generation strategies to drive customer retention through innovative mobile ad formats.

The main goal here is to trigger brand engagement from potential customers. Therefore, mobile ad companies can be highly effective in achieving this objective.

Other benefits include the following:

• Cost-efficiency
• Geo targeting
• Performance tracking
• Personalized ads
• Creativity
• Interactivity
• Instant responses
• Higher conversion

Mobile advertising platforms – categories

Marketers can choose from a wide range of mobile advertising platforms to launch user-friendly mobile ads, increasing brand awareness and boosting revenue.

These mobile advertising platforms and categories are helpful in creating effective mobile advertising solutions. However, a solid strategy that suits your specific sector will determine the success of your campaign.

Nonetheless, let’s define the major platforms that are worth taking note of when partnering with top mobile ad networks:

Mobile ad network

It is an advertising company that serves as an intermediary between app developers that want to advertise their apps or online merchants, and publishers or companies that want to place ads within their apps or websites to make a profit.

Mobile ad server

It is a web server that stores mobile ads and provides technological solutions to manage and display these ads on various mobile apps and websites.

Mobile DSP (mobile demand-side platform)

It is a company that provides a system for mobile advertisers to buy mobile inventory from multiple ad exchanges, ad networks and mobile publishers. The mobile DSP key feature is a single interface for a real-time bidding to display online ads across multiple ad-exchanges.

Ad fraud detection tool

It is a company that provides a technical solution to advertisers to detect and prevent fraud in digital advertising campaigns.

Mobile ad analytics

It is a company that provides mobile ad campaign attribution and analytical tools.

Retargeting

It is an advertising company that provides services for re-engagement, with online audiences that, at some point, have seen or clicked on an ad but then didn’t engage further.

Social ads

It is a digital advertising company that provides unified solutions to run ad campaigns across multiple paid social ad platforms, such as Facebook ads, Twitter ads, Pinterest ads, TikTok ads and more.

SSP (supply-side platform)

It is a company that allows desktop or mobile app publishers to manage their ad inventory across multiple, both desktop and mobile, platforms.

Mobile advertising formats

Mobile ad formats are also important components of your campaign that you need to implement and select according to your business goals. There are a range of different types of mobile advertising formats, among which the major ones are:

Banner ad

It is a still or animated image that is usually placed on a website or within a mobile app.

Interstitial

It is a full-screen graphical ad that covers an entire website or mobile app interface. It requires action from a website visitor or an app user to either click-through or close the tab to continue interaction with the mobile app or website.

Offer-wall

It is a window in an app that offers mobile users rewards or different incentives in exchange for specific actions, like downloading an app or registering and more.

Video ad

It is a short, usually 15-30 second length video clip that advertises a specific mobile app or a website.

Native ad

It is a form of paid media where the ad experience mimics the natural form and function of the mobile app or website interface.

Social ad

It is an ad displayed on social media sites or via audience networks associated with them, for example, the Facebook audience network.

All mobile advertising formats are developed to advertise products, services and mobile apps in particular. You should consider these mobile advertising formats in order for your ads to reach a larger number of target mobile users.

Which mobile ad formats should I choose?

The toolbox of advertising formats that a mobile advertiser has consists of the following items: a banner ad (either static or animated), an interstitial banner (it occupies all mobile app interface real estate), video and native ad.

Among the above mentioned four, video and native formats are the current mobile advertising industry frontrunners.

Mobile users in general are shifting from watching videos on a desktop to mobile. That’s why short engaging video ads on  smartphones and tablets are more likely to get a higher level of engagement and bring more money for mobile publishers.

By definition, a native ad format is the one that is least intrusive amongst all mobile ad formats available. It is designed to follow the natural form and function of the mobile user experience inside a mobile app or website.

Because it complements any content of a mobile app or website in which it is placed, it’s capable to generate higher engagement and lead to profitable action.

How does app advertising work?

There are several mobile advertising strategies to choose for your business. With modern technology advancing so quickly, more varieties of mobile ad formats and models are being created.

You also want to adapt your advertising campaign to your users’ habits to target the right ones, and eventually turn visitors into loyal customers.

With mobile apps becoming the prime method for users to interact with services and products, in-app advertising offers complex models to choose from.

Mobile advertising: business models

Let’s take a look at some of the popular models in mobile advertising:

CPC (cost-per-click)

It implies charging an advertiser for every click on a mobile ad inside an app or on a website.

CPM (cost-per-mile)

This model implies charging an advertiser for each 1,000 impressions of their mobile advertising.

Cost-per-install / pay-per-install / CPI

With this model, an advertiser is charged once their app is downloaded by a user.

CPA (cost-per-action)

This business model is based on charging advertisers once a specific action is taken within a mobile app or on a website.

The ultimate decision about what business model to choose should be made by each publisher and advertiser individually, after carefully examining ad networks they are considering to monetize their unique mobile or desktop inventory with.

Mobile advertising vs mobile marketing

Mobile marketing is an umbrella term that describes a multi-channel online marketing concept targeting an audience via their mobile devices. It refers to marketing activities, such as promotions sent through SMS text messages, downloaded apps and push notifications.

Now, this may sound just like mobile ads. But think of mobile advertising as a subcategory of mobile marketing – because it is.

Mobile marketing uses data, such as location, buyer persona as well as user preferences and habits to promote relevant ads to targeted users. Mobile advertising uses programmatic bidding on the other hand, involving advertisers in real-time bidding.

The app advertising process involves key players like DSPs, retargeting, SSPs, a mobile ad network and an ad exchange, which we have illustrated here:

App advertising process

This is why the above mentioned mobile advertising categories, models and formats play an important role in how mobile advertising works, and how it therefore differs from basic mobile marketing.

How does mobile advertising targeting work?

Targeting is a crucial part of any mobile ad campaign, having well written text or well designed graphic creatives is not enough to launch a successful advertising campaign. If your ad misses people that may find its message compelling to act on, you’re definitely wasting your advertising budget.

There are several parameters that influence what type of audience a mobile ad will reach. These metrics include:

• Demographics
• Geolocation
• Time of a day
• Device
• Operating systems
• Wifi / mobile connection
• Device and interests / habits

To define the best strategy for mobile ad campaign targeting, you need to define which mobile users you want to reach. The more accurate mobile audience profile you build the more precise your ad campaign targeting will be.

The ideal audience profile should contain information about, for example, where people live, their gender, age, which mobile devices they use, and what habits and interests they express on social media platforms, such as Facebook, Twitter or Google.

One of the most effective ways to target mobile ad campaigns is using retargeting techniques. Essentially, retargeting implies using data gathered about mobile users that visited your website or installed your app, and reach them on various ad networks and social media sites, like Facebook, Twitter and YouTube.

Retargeting

When looking to re-market your ads, there are three main ways to collect data in order to effectively implement retargeting techniques into your mobile ad campaign:

• Creating an email list, using email addresses people live on your site
• Pixel placing to track people who visit your website or mobile app
• Advertising IDs collected from your app installs

Why do I need to partner with mobile advertising companies?

It is no secret that mobile plays a central role in advertising campaigns today. In 2021, 15 billion mobile devices were being operated worldwide, with this number expecting to reach 18.22 billion by 2025.

As the number of mobile devices grows, our reliance on them grows as well to help us with our daily activities. Business owners should therefore implement mobile advertising to their marketing strategies to reach the big community of mobile consumers.

Other than excessive mobile usage, there are other reasons why you should partner with mobile advertising companies, including the many benefits of app advertising:

Mobile ad spend is on the rise

Global mobile ad spend amounted to 276.21 billion U.S. dollars in 2020, and is only set to increase in upcoming years. So it’s safe to say that mobile is already a thriving field for ad spending, overtaking TV, desktop and print advertising.

Businesses are seeing a great opportunity in mobile advertising for this reason, and with these epic digits, you definitely want to team up with a top mobile ad agency to benefit from those as well.

Cost-effective approach to digital advertising

Let’s face it – cost is always the prime question on our minds when deciding which company to trust with our ad campaigns. You want to know where your funds are going towards and if these efforts are truly worth it.

Implementing mobile advertising, you can often opt for the cost-per-visit (CPV) advertising approach. This way you only pay when a mobile ad impression triggers an app visit, making mobile ads more cost-effective to attract users to your services and products.

Identify consumer personas better

Consumers want to feel a connection to brands. They want to resonate with them on a personal level. So, they need to understand why they need this particular service or product and how it can better their lives.

In order to personalize your ads for the right potential consumers, you want to analyze who they are and what they want, by identifying their interests not only through their browsing behavior, but also by their interests in the offline world.

Personas are therefore a great way to gauge the true identity of your target audience. With mobile advertising, you can utilize location data to get useful information about them, and use this knowledge to create relevant and personalized mobile ads that will attract them to your brand instantly.

Real-time, high-quality data & deliverables

Mobile ad companies cover everything in a marketing strategy. You are able to merge online and offline activity with the help of accurate location data. This way you can obtain high-quality information and real-time messages.

Real-time deliverables allow you to keep your ads up-to-date and extremely relevant and customized, reaching users at the time they are active and on the search to purchase something.

You can deliver more accurate offers and deals when customers need it the most.

What are the highest paying mobile advertising agencies?

This depends on the type of app and traffic that you have as well as the method of monetization.

For example, an app with traffic mainly in the U.S. will do better with a platform with more U.S.-based advertisers, whereas an app with users mainly in India will monetize better with networks with a bigger presence in that market.

Monetization also depends on the format that is used.

Interstitials, offer walls and other formats can often perform better than standard banners for some traffic and use cases. Video is another format that has become mainstream in the mobile advertising industry and currently demonstrates a higher level of performance than above mentioned formats.

With the video format, advertisers are best equipped to convey a message about their products, and quite often publishers have the best chances to monetize their inventory by placing video ads inside their mobile apps or websites.

The best option is to integrate this with an ad mediation platform, which can include multiple traffic sources and the tools that allow publishers to manage, optimize and get reports from these sources within a single dashboard.

Selecting the right ad mediation platform depends on its cost, type of integration it provides, number of supported networks and more.

Partner with top mobile advertising companies

We have carefully put together a list of the top mobile advertising companies. Based on the information we provided above, including the main formats and business models you want to implement into your mobile ad campaigns, you can choose the best platform for your business.

List of the best mobile advertising companies and agencies