Business of Apps is delighted to be collaborating with Branch to feature a selection of episodes from its podcast series, How I Grew This, on the Business of Apps podcast feed.
How I Grew This began as a Branch channel hosted by the company’s co-founder Mada Seghete, originally centred on career journeys and standout marketing campaigns.
As the mobile and growth landscape shifted, the podcast evolved alongside it, broadening its scope to reflect what modern growth teams are grappling with today, from changing platform dynamics to the growing influence of AI on how products are built and marketed.
Today, the podcast is hosted by Amanda Vandiver and Adam Landis and features conversational interviews with leaders across the digital space. Each episode focuses on the realities behind growth, exploring the decisions, trade-offs, and lessons learned that rarely make it into case studies or conference talks.
The show is intentionally unscripted, allowing discussions to unfold naturally and surface what the hosts describe as the “shiny pockets” of insight, i.e. moments when guests are open about what worked, what didn’t, and what they would approach differently with hindsight.
Through the collaboration with Business of Apps, selected episodes of How I Grew This will be released to a wider app industry audience, continuing the podcast’s aim of sharing practical perspectives and giving a platform to voices shaping growth and marketing today.
Commenting on the collaboration, Paula Mantle, VP of Marketing at Brach, said:
“What I love about How I Grew This is that it’s a platform for the people building the industry — with an incredible mix of guests and candid conversations. The best part is hearing leaders share the lessons they wish they’d learned sooner, and seeing our audience take something practical back to their work.”
The first episode is now live, featuring Shumel Lais of Day30 who dissects the ins and outs of subscription app growth. More episodes to follow soon; stay tuned.
