Designli takes off with new channel helping non-technical founders build better products

Posted: November 14, 2025

Designli is excited to announce it’s partnering with Business of Apps to launch a new channel. Hosted on Business of Apps with content written by the Designli team, the channel is a dedicated space for non-technical founders to learn how to navigate software development, product design, and product strategy.

Designli’s core mission as a company is to help non-technical founders find peace of mind with a dedicated product team they can trust.

The Business of Apps channel extends that mission by providing founders with practical guidance, expert insights, and a clearer path to make their SaaS ideas come to life.

“Non-technical founders deserve to build products without feeling overwhelmed of learning how to code. In this channel, we turn complex technical conversations into simple, actionable guidance so founders can make decisions with clarity instead of confusion. Here, they’ll find the resources they need to succeed in the SaaS industry with confidence.”

Keith Shields, CEO at Designli

Designli’s goal with this channel is simple: share technical knowledge, frameworks, and real-world experience with SaaS founders so they can make smarter decisions, avoid costly mistakes, and build software with clarity, not chaos.

In the channel, you’ll find content focused on:

  • How to validate and prototype ideas
  • How to avoid tech and design debt
  • How to work with developers even if you’re not technical
  • How to scale a product with confidence
  • How to make better product decisions from Day 1

The Designli team is happy to be partnering with Business of Apps as they continue helping funders move from idea to execution with peace of mind.

Discover the channel and its content here.

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